Hawaii Tourism Authority, CYTS and GHS Launching the “Hawaii Cultural Journey” in Beijing

On October 14, 2015, the “CYTS· Global Traveler—Hawaii ALOHA Cultural Journey” was officially launched in Beijing. Guests including George Szigeti, president and chief executive officer of the Hawaii Tourism Authority, Han Jie, vice general manager of CYTS’ Vacation and Tourism Branch, and Sammi Chen, general manager of GHS attended the launching ceremony.

The “GHS· Global Traveler—Hawaii ALOHA Cultural Journey” ceremony launched

Hula dance in the “GHS· Global Traveler—Hawaii ALOHA Cultural Journey” launching ceremony

It is reported that in the ceremony the three parties reached consensus on the first itinerary of the “Hawaii Cultural Journey”. The new itinerary will open in this November to domestic tourists. Besides the sales of plane tickets and hotels, it also includes an exchange part of Chinese and Hawaii dance when people can appreciate hula dance, Hawaii’s local dance, and China’s square dancing at the same time. This is the first time that the Hawaii Tourism Authority organizes a tourist activity targeting a specific region.

“Music and dance are perfect ways for cultural exchange. I really expect we can enhance the friendship of China’s and Hawaii’s residents through dancing. In addition, I sincerely welcome Chinese tourists to experience our local culture and lifestyle,” said George Szigeti in his speech in the ceremony. He also invited China’s square dancing teams to participate the 100th Anniversary King Kamehameha Floral Day Parade to be held in June, 2016. Han Jie, vice general manager of CYTS’ Vacation and Tourism Branch, also expressed in his speech that, “As a ‘king of all islands’, Hawaii is favored by Chinese consumers and this time we even set this dedicated cultural journey targeting them, so we believe more consumers will experience Hawaii’s unique charm.”

George Szigeti, president and chief executive officer of the Hawaii Tourism Authority, Han Jie, vice general manager of CYTS’ Vacation and Tourism Branch, and Sammi Chen, general manager of GHS attending the “Hawaii ALOHA Cultural Journey”

As a nationwide leading omnimedia retail platform, GHS not only has the fastest-growing TV shopping channel covering entire country, but also operates well-functioned online and mobile shopping platforms. It is recognized as a platform that can achieve high sales. In this launching ceremony, GHS, together with CYTS, also brought discounts to consumers: 2000 yuan off for the first tourism products of “Hawaii Cultural Journey”! This zero-profit sales model is hardly seen in tourism and even in TV shopping industry. “The dedicated ‘Hawaii Cultural Journey’ initiated by Hawaii Tourism Authority, CYTS and GHS is an innovation for tourism product content following our innovation for tourism product program. And this time, we offer a great discount. We hope we can make breakthroughs in tourism product sales through these three kinds of efforts,” said Sammi Chen.

Guests and working staff celebrating the successful launching of the “Hawaii ALOHA Cultural Journey”

It is also reported that early in this April, GHS and CYTS established strategic cooperation relationship and released a TV shopping program called “CYTS· Global Traveler”, taking the lead in realizing the concept of “T2O” in tourism. The program sells tourism products via TV channels by showing details including schedules, scenic spots, hotels and foods, thus winning favor from consumers. Now, both parties have opened many tour routes in Hawaii, Maldives and Heilongjiang Province. The newly-launched “Hawaii Cultural Journey” will further tap potentials in tourism market and create a new development model for TV shopping industry according to insiders.