December 5, 2017, Beijing, China -- today, the 2017 TV Landmark of China’s TV Media Conference was hosted by the State Administration of Press, Publication, Radio, Film and Television, and China Radio Film and TV magazine. In the awarding ceremony on that day, GHS was awarded “the Best Shopping Channel of the Year”, while GHS president Jason Kong was honored “Man of the Year”. He is the only person who has this award in China’s TV shopping industry. GHS president Jason Kong was honored “Man of the Year” Jason Kong is at the helm of GHS to create an miracle of industry “TV Landmark” is the most authoritative and representative large-scale professional research activity in the domestic media. Based on a professional, objective and fair evaluation system, it comprehensively combs the competition pattern of the domestic TV market. The 2017 “TV Landmark” selected “the Most Influential Brands of Provincial TV Stations”, “Annual Excellent Provincial TV Stations”, “Annual Excellent Shopping Channel”, “Annual Radio and TV Character”, “Man of the Year” (TV shopping) and other awards, which is an important leading indicator of the TV industry. Jason Kong, who was awarded “Man of the Year” in the “TV Landmark”, once served as deputy director of Guizhou TV station, president of Jia You Home Shopping Company, managing director of the China Media Capita (CMC), now he serves as the president of GHS. According to the introduction, GHS is the leading full media retail platform in China. It has GHS TV channel, mobile video shopping App, smart TVs and shopping magazines, etc., which provide consumers with high quality global household commodities. 2016 White Paper of China’s TV Shopping Industry shows that the traditional cable TV is clearly downward, the retail market has fierce competition, under the double strike, the total sales of China’s TV shopping industry has a slight decline for the first time, while GHS led by Jason Kong as the dark horse bucked the trend, and the annual revenues has rised sharply, and with the fastest growth rate steadily stepped into the top 3 of the industry. At present, GHS TV shopping channel has fully covered the Chinese market, with nearly 200 million households of customers, more than 500 million people can watch GHS channel at any time. Meanwhile, GHS launched the first mobile video shopping App in China, displaying the characteristics of commodities with videos, enabling consumers to see clearly, select simply and use reasonable. In the field of smart TVs, GHS has worked with mainstream TV manufacturers including Coocaa, Hisense, Skyworth, TCL, Lenovo, etc, which provide TV shopping programs for consumers who are accustomed to using smart TVs. GHS has become the first “going global” company in the industry GHS president Jason Kong said, in response to “The Belt and Road Initiative”, actively expand overseas markets, is an important strategic planning of GHS, and it has achieved initial success. On September 2017, GHS announced in Dubai that it has acquired the largest TV shopping company citrussTV in MENA area, which is the first overseas acquisition case in China, and GHS has become the first “going global” company in the industry. After the acquisition, GHS will promote citrussTV to cover more areas and provide better service for more consumers. At the same time, GHS will also actively develop China’s local brand commodities and export to overseas. On the other hand, it will introduce high-quality brands commodities with localized characteristics to Chinese market, and speed up the two-way exchange of high-quality commodities. In the industry view, the acquisition of GHS has played a good role in promoting the quality transformation of China’s TV shopping industry. It has great significance for China’s TV shopping industry and even China’s TV industry. It is the first Chinese voice in the global TV shopping industry, which can be said the new beginning of TV shopping from the non mainstream to the mainstream. GHS president Jason Kong also said, GHS will take the investment of citrussTV as a pilot, and expand the international market in Eastern Europe, Central Asia, Africa and Southeast Asia under the guidance of the “The Belt and Road Initiative”. It is reported that the series of “Man of the Year” are mainly selected from the media organizations, audiovisual new media, and operation institutions, etc.
In December 5, 2017, Beijing -- Recently, GHS Kunshan warehouse was awarded “China Warehouses Classification”, formally awarded five-star warehouse, which marks the technical conditions and management level of GHS Kunshan warehouse has reached the national quality standard construction. Warehouse management reached the highest level, completing various warehouse tasks precisely “China Warehouses Classification” is rated by assessment office consists of experts of Chinese Warehousing and Distribution Association. Assessing from four aspects of warehouse facilities, staff quality, service function and management level, general warehouse is divided into five stars, GHS Kunshan warehouse won the highest level of warehouse -- five-star warehouse. GHS Kunshan warehouse won the “China Warehouses Classification”(five-star) It is reported that GHS Kunshan warehouse mainly in charge of the orders in Jiangsu, Zhejiang, Shanghai and Anhui, the whole area is about 10000 square meters, and nearly 24% of the operation staffs have passed the certification of warehouse administrator qualification. At present, Kunshan warehouse is using the WMS warehouse management system, the system supports every links of the entire Kunshan warehouse, including storage, grounding, inventory, delivery of cargo from storage, checking, delivery, commodity allocation, data transmission, information inquiry, ensuring the warehouse to complete the works more quickly and accurately. “In the future, GHS warehouse management will be more professional, rigorous, and will be more efficient warehousing operations, rapid response to the need of GHS business.”director of GHS warehousing business said. Constantly optimize the level of service Create an ideal shopping experience for consumers As the leading all media retail platform , GHS as “global home furnishing products sales mall”, through a nationwide GHS shopping channel, excellent shopping mobile APP, smart TVs and fine shopping magazine, elects high quality home furnishing commodities from the world and creates an ideal life experience for millions of families. At present, GHS continues to enhance the quality of commodities, through investing citrussTV to introduce the MENA commodities, buyers selecting global quality commodities, also pre-sale quality testing by professionals, strictly control the quality of commodities. At the same time, GHS especially focusing on the optimization and upgrading of service system, now it has launched 30 days free return and replacement policy, out of the box inspection and other high standards of service, all-round enhance consumer shopping experience. Today, GHS has officially passed the ISO9001 quality management system certification, and its professional, standardized shopping experience and service system has been certified by international standards.
October 12, 2017, Beijing, China -- Recently, jointly by the AQSIQ, Propaganda Department of the CP Central Committee, Development and Reform Commission, Ministry of Education, Ministry of Science and Technology, Ministry of Industry and Information and total 47 organizers officially launched the national quality month with the theme of “vigorously improve the quality and construct quality country”. During the national quality month, China’s leading all media retail platform GHS won “National Quality and Credibility Model” stand out from thousands of participating enterprises. GHS won “National Quality and Credibility Model” As the leading all media retail platform in China, GHS is positioning as “global home appliances sales mall”, through a nationwide GHS shopping channel, excellent video shopping mobile App , smart TVs and fine shopping magazine, elects high quality home appliances from the world and creates an ideal life experience for millions of families. It is understood that GHS always attachs great importance to the quality of commodities and services, and sets up a good example of credit enterprise. “The quality of commodities and services is the foundation for the rapid growth of GHS, as well as the foundation to create an ideal life experience for our customers. Every commodity we sell, from development to quality inspection, warehousing, distribution, after-sales service, there is a very strict quality management system and review system.” GHS brand leader said. According to the introduction, GHS has officially achieved the ISO9001 quality management system certification. Its efficient, professional, standardized and methodical shopping experience and service has obtained international certification. At present, Zwilling, Hurom, WMF, Good Health, Dyson and many other well-known brands have settled in GHS, and they provide consumers with high-quality household commodities all over the world. More importantly, at the same time GHS also upgraded quality of service after the threshold, launched 30 days free return&prepayment and other high standards services. “Service is the essence of retail, so in addition to the quality of the commodities, we also pay attention to the quality of service, that is why we can get the ‘National Quality and Credibility Model’.” GHS brand leader said. It is understood that the national quality month is a long term quality activity held by the AQSIQ and other relevant departments and industry associations. This activity aims to establish a value oriented advocating quality and improve the quality of the whole society, creates an atmosphere that government pay attention to quality, enterprises pursues quality, everyone concerned about the quality, push the economic and social development to the "era of quality ".
September 24, 2017, Beijing, China -- today, the 2017 China Open officially started in Beijing, as the most watched mixed tennis tournament after the US Open, the 2017 China Open not only has the super and splendid players, but also attracted nearly 50 sponsors and partners. Among them, as the only TV shopping enterprise which became the supplier of China Open, GHS also appeared in the field of international super tennis tournament. China Open officially started in Beijing GHS provided wonderful interactive experience for tennis enthusiasts As the leading all media retail platform in China, GHS is positioning as “global home appliances sales mall”, through a nationwide GHS shopping channel, excellent video shopping mobile App , smart TVs and fine shopping magazine, elects high quality home appliances from the world and creates an ideal life experience for millions of families. GHS experience area attracted tennis enthusiasts audience experienced GHS APP by scanning code In the 2017 China Open, GHS meticulously created an interactive experience zone, and provided a variety of on-site activities, including commodity trial, new media interaction, etc., which attracted a flood of media and tennis enthusiasts. One audience Mr. Sun said, “It’s my great honor to watch the international tennis tournament, and thanks to the welfare of GHS, we will continue to support GHS and China Tennis.” “It is understood that during September 14 to September 28, some consumers participated in the turntable activities to extract 2017 China Open enjoy tickets through the GHS APP, and Mr. Sun is one of the lucky consumers. GHS sponsored 2017 China Open In the previous GHS sponsoring China Open signing ceremony, deputy general manager of GHS, Song Ziyang said, GHS is serving for people who love life and pay attention to the quality of life. This kind of people who have high-income and high educational level is the same kind of people covered by the China Open. Meanwhile, the sports spirit of never give up advocated by the China Open is fit with the non-stop spirit of GHS. It can be said that the cooperation between GHS and China Open comes very naturally. GHS cooperated with international tournament for “going global” Actually, GHS is arranging the overseas market, actively respond to the “The Belt and Road Initiative”. The deputy general manager of GHS, Song Ziyang said in an interview, “internationalization is one of the important strategies this year, therefore we hope to cooperate with major international events like China Open. It can be said that the cooperation with China Open is also an important symbol of the internationalization of the brand image of GHS.” It is understood that on September 20, 2017, GHS has acquired citrussTV, the largest TV shopping company in Dubai, the United Arab Emirates, formally enter the Middle East and North Africa market. Since then, GHS will expand the international market under the guidance of the "The Belt and Road Initiative", helping the China's TV shopping industry to go global. 2017 China Open will continue until October 8, today men and women singles have entered the 1/4 finals competition, Nadal, Halep, Elina Svitolina, Dimitrov 1and other popular players will appear soon. As for women’s doubles, Peng Shuai & Mirza, Xu Yifan & Dabrowski these two pairs will challenge the semi-finals, the winner of the 2017 China Open will coming soon!
Dubai, 20 September 2017: One of China’s largest full-media retail platforms, Global Home Shopping Co, Ltd. (GHS) today announced it has signed a strategic agreement to acquire a 51 percent stake in Citruss TV FZ LLC (citrussTV), the Arab world’s first dedicated home shopping TV channel and the premier full-media retail destination in the Middle East and North Africa (MENA). The agreement was announced today during a press conference held at Sofitel the Palm Resort & Spa, Dubai, by Jason Kong - President of GHS, Walid Zein - Managing Partner of Valoris Capital, the financial investor behind citrussTV; and Nicolas Bruylants – co-founder of citrussTV. Jason Kong - President of GHS Walid Zein - Managing Partner of Valoris Capital Nicolas Bruylants – co-founder of citrussTV “citrussTV has been the pioneer of the TV home shopping industry in the Middle East and North Africa, offering the ultimate shopping experience in products and services to customers from the comfort of their home. The investment by GHS is the first Chinese investment in the TV home shopping sector in this region and reflects the enormous growth potential for the industry.” said Sammi Chen, the new CEO of citrussTV. Sammi Chen, the new CEO of citrussTV “The investment in citrussTV is in line with our international business expansion plan. The GHS and citrussTV families share the same corporate vision, values and business principles, giving prominence to high-quality and an extensive range of products and services to customers.” said Jason Kong, President of GHS. “We are thrilled to welcome GHS as a strategic partner in citrussTV. I feel that after 12 years of hard work building our company, now is the time for us to expand our capabilities by leveraging access to GHS’ know-how, technology and expertise. The whole company is excited at the new prospects that this partnership opens to us.” said Nicolas Bruylants, co-founder of citrussTV. “Since we started investing in citrussTV in 2014, we have been closely working with the management team to build the company into the premier full-media retail destination across the 16 countries in the MENA region. We are now looking forward to a new phase of growth together with GHS and are pleased to have concluded a strategic partnership with a company that shares our ambition, values and entrepreneurial spirt.” said Walid Zein, Managing Partner of Valoris Capital, the financial investor behind citrussTV. GHS is a member of China Home Shopping Alliance and China Electronic Chamber of Commerce and has established a unique business ecosystem that thrives on long-term strategic cooperation with thousands of outstanding global brands. Dubai-based citrussTV reaches over 300 million consumers across the MENA region and serves more than 400,000 customers. It is broadcast 24/7 via satellite (NileSat/ArabSat) and cable networks (du/Etisalat/OSN/Mobily/STC) and offers a safe and secure online shopping service, delivering to the UAE, Saudi Arabia, Oman, Bahrain, Kuwait and many other countries in the MENA region. - Ends - ABOUT GHS Headquartered in Beijing, Global Home Shopping (GHS) is one of the leading full-media retail platforms in China. While TV shopping and e-commerce are the core of the retail business, it also carries out wholesale trade, manufacturing, cultural media and other businesses through its various subsidiaries. Through its nationwide TV shopping channels, state-of-the-art online and mobile shopping platforms, GHS provides high-quality products that are carefully selected from all over the world and creates an ideal life experience for hundreds of millions of families in China. GHS has more than 1,300 employees and has achieved more than $320 million in sales in 2016. GHS is an affiliate of China Radio International, and is a member of China Home Shopping Alliance and of the China Electronic Chamber of Commerce. ABOUT citrussTV citrussTV was founded in 2005 and is the Arab world’s first dedicated home shopping TV channel and the premier full-media retail destination in the Middle East and North Africa (MENA). As the true home of omni-channel retailing, citrussTV offers a wide range of quality products including home & kitchen, beauty, fashion and jewelry. It serves more than 400,000 customers and reaches more than 300 million consumers across the MENA region. With a strong focus on technology, citrussTV has created multi-platform channels covering tvCommerce, eCommerce, mCommerce and social media in a commitment to offer seamless shopping across the region. Based in Dubai, UAE, citrussTV is broadcast 24/7 via satellite (NileSat/ArabSat) and other cable networks (du/Etisalat/OSN/Mobily /STC).
Ladies and gentlemen, Good afternoon!First, it’s my great pleasure to extend a warm welcome to all of you.I sincerely hope to communicate with everyone in English but unfortunately my English is poor, so allow me to continue my speech in Chinese, Thank you! It’s my pleasure to be here with you today.Because of the cooperation between citrussTV and GHS, we have so many friends who came to Dubai from all over the world.Thank you very much.We have the opportunity to start our business cooperation and trade from here to the Middle East, North Africa, China and even the whole world. When I was having breakfast at the hotel today, I saw the carrot.The carrot reminds me of the Silk Road two thousand years ago.In fact, many fruits and vegetables in China have foreign names such as cucumber, lima bean, and also watermelon. Through two thousand years, the Silk Road also brought China's porcelain, silk, and tea to the Middle East.It only takes a few hours from China to Dubai by air now.However, two thousand years ago, it was a quite distant distance.Fortunately, our ancestors were not blocked by this far distance. They crossed the vast desert, and built the ancient Silk Road with a total length of 6440 km.Two thousand years later, Chinese President Mr. Xi Jinping launched the “Belt and Road Initiative”.We hope we can develop a new economic community and even a destiny community with the countries along the ancient Silk Road. The cooperation between GHS and citrussTV is an example of the successful cooperation under the “Belt and Road Initiative”. I have to point out that last October I asked Samuel to do some research on the market of the Middle East, we wanted to set up a TV shopping company in Middle East. At the beginning we planned to set up a TV shopping company by ourselves.During this process, in order to understand our competitors well, I asked Samuel to contact the staffs in citrussTV frequently. Through communications with Nicolas, Walid and others from citrussTV, we are glad to find that there was much in common between our two companies. We have the same understanding in the company’s culture, which is the basement of our cooperation.We have become partners from the first meeting in last October to today's investment.It took less than a year from the very beginning to the final international cooperation，which is extremely fast. The negotiation process is not always smooth, of course. I still remember the first time when Walid and Nicolas went to Beijing to visit GHS, they came in such a hurry at the Terminal 3 of Beijing Capital Airport which may be the most famous tourist attraction they have visited.After this cooperation, I would like to invite Nicolas and Walid to China to enjoy the beautiful and breath-taking scenery.Later, I came to Dubai and had intensive discussions with Walid at the hotel.Walid and I discussed our cooperation from morning to evening, we were too dedicated and forgot to eat. So, my deepest impression on our business negotiations in Dubai is hunger.Then I gained an experience that when the negotiations become really hard, skipping meals would make it easier to succeed. This is a joke, of course.Fortunately, thanks to the mutual understanding and tolerance, we have found our similarity and reached our cooperation. The shift from the beginning of the competition to the final cooperation is because we see more value in cooperation rather than competition. In today’s society, by replacing the zero-sum game with cooperation, a win-win situation becomes the solid foundation for our future success. I am the descendant of the Chinese sage Confucius, and I am his 73rd generations descendant.My ancestor Confucius said two sentences, one is harmony in diversity, another is co-existence with difference.What is the meaning of those? It means we have to respect each other's differences under a common goal.This is the wisdom of Chinese people, we pursue harmony, equality, mutual benefit and win-win situation, GHS also takes this principle as the basic value of external business.We believe this kind of win-win cooperation can replace the idea of zero-sum game, and generate greater value in the global business market. Today we have joined hands to set up a new citrussTV.For citrussTV, I am full of boundless hope and longing for its future.I believe citrussTV can develop into a great company, which is based on several aspects. First of all, television is a well-developed media in the Middle East. Due to the weather and culture, people in the Middle East spend a lot of time watching TV. Statistics show that the average time spent watching TV here is among the highest in the world, which creates good media environment and audience base for the TV shopping business. TV shopping as a retail model, it can efficiently cover nearly all families and broader population via the satellite, the Internet, and the mobile devices. We could conclude that in the Middle East, TV shopping is a more influential and extensive retail channel than online shopping and in-store shopping in the Middle East. It implies great value and potential. Secondly, for the growing consumer demand in the Middle East, the economic environment is getting better, so consumers need to buy more quality goods, and the provision of high-quality goods is the biggest advantage of TV shopping.Because of TV shopping’s convenience of new products launching, it is quite easy to introduce new products on TV. Therefore, innovative and fashionable are the characteristics of TV shopping products. Meanwhile, TV shopping can create big sales for a particular product.So, TV shopping companies have stronger pricing power to provide consumers with high quality products with competitive prices.Attractive price with high quality is also the synonym of TV shopping.citrussTV Merchandisers will maximize their resources and networks to enhance the selection of high-quality products globally for consumers in the Middle East and North Africa, and that is the second aspect. Thirdly, as a TV shopping company, citrussTV will provide more household products.Although the cultural backgrounds between the East and West are different, the care to family is the same. To create a happy and harmonious family is our common pursuit.We hope that every product sold by citrussTV will become a way for family members to communicate with each other.We not only sell products, but also spread a more harmonious family life-style, so that the quality products can become the source of family vitality. I believe, “spreading love" not only reflects the corporate value of citrussTV, but also that of modern commercial civilization. For citrussTV, we will not only strengthen our advantages on TV.At the same time, we also need to strengthen our advantages on mobiles, especially the mobile videos.We will build an excellent mobile video E-commerce platform in the Middle East region as soon as possible, to serve our massive consumers.We hope that in five years, citrussTV can become the most influential media retail group in the Middle East and a publicly listed company.I have great confidence in realizing this goal. Certainly, the realization of the goal requires a lot of factors.The most important factor is the team, i.e. people.GHS is not only one of the fastest growing company, but also the most excellent TV shopping companies in China. In GHS, there is a spirit we called shark spirit, which I would like to share with you here.Because sharks have several characteristics. First, sharks are probably the strongest sea creatures and the creatures who are in the top of the food chain.But sharks are the only kind of fishes covered with cartilage. Sharks do not have a tough bone, because the cartilage makes sharks more coordinated, which makes it the strongest creature.This is very much like an enterprise, we have to adapt to the changing environment. The enterprise which can adapt the environment well would develop fast. Secondly, the most powerful weapon of sharks is their teeth. Everyone knows shark's teeth, but what we don't know is that sharks have to change 30,000 teeth in their lifetime, to keep themselves competitive through the constant replacement of their teeth.This is also similar for an enterprise. Learning is like the teeth of the enterprise. We need constantly learning and upgrading to adapt the market competition. Thirdly, Sharks have no swim bladders.Ordinary fishes have swim bladders to remain at a uniform depth in the water. Sharks have no swim bladders, so they must constantly swim or they'll sink and die.This tells us that the strong enterprises all must keep on working hardly.From another point of view, the stronger enterprises need to work harder.The shark spirit inspires everyone in GHS. It is my great honor that I become a member of citrussTV through our cooperation. The team of citrussTV used to have employees from 18 countries, but now the number increases to 19 because of me. So we are a truly international team. citrussTV 's staff is very open, innovative, also having enterprising spirit, that is why the GHS chose to cooperate with citrussTV.Therefore, the team of citrussTV is a team full of shark spirit, with dreams and persistence, keeping leaning and moving fast. With such a great team, we have infinite confidence to achieve our targets in the future. Whether the ancient Silk Road, or today's "Belt and Road Initiative”, we have never stopped mutual communications and exchanges in the past thousands of years.For the cooperation between GHS and citrussTV, what is more significant is that we did not fall in to the fierce competition of the zero-sum game, but we choose to work together to achieve a win-win situation.I believe, this win-win road will lead citrussTV to provide customers in the Middle East with ideal life experience and become a great and respectful company. We can’t achieve success without your supports in this cooperation process.I hope that all of you can give citrussTV more supports and more care.We sincerely hope than we can work together in the future to realize the prosperity in unity! Thank you very much!
On September 15, 2017, Beijing, GHS and China Open jointly announced that GHS became the designated supplier of 2017 China Open. This is the first time that GHS cooperated with international super tennis competition, and GHS is the only TV shopping enterprise which became the supplier of China Open. GHS Became the Designated Supplier of China Open As the most watched mixed tennis tournament after US Open, China Open has been held for 13 sessions in Beijing since its establishment in 2004, and has become a sports brand event with global attention, commercial value, vitality of sustainable development and extension of imagination. In the 2015 and 2016 seasons, Chinese Open surpassed the traditional European and American competitions and the WTA year-end finals, won the WTA Global Broadcast Championship for two consecutive years. In terms of business sponsorship, China Open was named “The Best Commercial Event” of 2016 by the media, with nearly 50 sponsors and partners in 2017. At the signing ceremony, Song Ziyang, the deputy general manager of TV shopping business of GHS, and Zhang Junhui, the CEO of China Open Company, 2017 deputy secretary general of China Open Organizing Committee, director of the tournament, signed a formal cooperation agreement. Song Ziyang said at the ceremony, “It’s a great honor for GHS to become the designated supplier of the 2017 China Open, we hope that through this sponsorship, GHS can also make a contribution to making tennis become more popular in China, let more Chinese people especially young teenagers to participate in tennis. deputy general manager of GHS, Song Ziyang made a speech Zhang Junhui said that the cooperation with GHS means the brand value of China Open has gradually recognized by the society, and Chinese tennis industry is developing vigorously. China Open hopes to work with GHS to bring new experience of watching tournament and consumption for global tennis fans, and become a model of the cooperation between top sports events and excellent enterprises. the CEO of China Open Company, Zhang huijun , made a speech It is reported that GHS is committed to providing high quality global home appliances for customers, and GHS has rapidly grown to a leading enterprise of Chinese TV shopping industry in over 4 years. When asked why choose to cooperate with China Open, deputy general manager of GHS, Song Ziyang said, GHS is serving for people who love life and pay attention to the quality of life. This kind of people who have high-income and high educational level is the same kind of people covered by the China Open. Meanwhile, the sports spirit of never give up advocated by the China Open is fit with the non-stop spirit of GHS. It can be said that GHS and China Open is highly consistent in market, brand and culture, so the cooperation comes very naturally. deputy general manager of GHS, Song Ziyang (forth from left) and the CEO of China Open Company, Zhang huijun ( third from left) exchanged gifts Actually, GHS is arranging the overseas market, actively respond to the “The Belt and Road”. The deputy general manager of GHS, Song Ziyang said in an interview, “internationalization is one of the important strategies this year, therefore we hope to cooperate with major international events like China Open. It can be said that the cooperation with China Open is also an important symbol of the internationalization of the brand image of GHS.” The 2017 China Open will begin at the National Tennis Center on September 24 to October 8. This season the king is return, after won the 16th Grand Slam champion in US Open, Nadal will attend China Open by appointment. In addition, there are new super star Zverev who won two Masters champions this year, Bulgaria handsome Dimitrov, and Czech star Berdych and other players, the male lineup is very splendid. The female lineup, the top two player Kvitova and Sharapova have come back successfully, together with the world champion Muguraza, US Open champion Stephens, Williams, Halep, Karolina Pliskova and Wozniacki and other female stars, who will ultimately won the champion of China Open is also worth expecting. China Open has launched a variety of discount ticket measures this year, and all the tickets (except the final in the Diamond Stadium) are ten percent off. Buying ticket in the China Open official website www.chinaopen.com, you can get payment subsidies provided by the diamond sponsor CITIC Bank and platinum sponsor China Union-pay. Besides, you can also buy the ticket through the ticket agent Sports Window, Damai, China Entertainment Ticket, Yong Le Ticket and other official channels. At the same time, GHS has also prepared an exclusive welfare for the vast number of China Open fans. During the period from September 14 to September 28, you can participate in turntable sweepstakes of GHS, lucky participants will get the tickets of 2017 China Open, enjoy the wonderful tournaments of China Open.
Beijing, China, September 11, 2017 -- today, the 12th China Beijing International Cultural & Creative Industry Expo (ICCIE) opened in Beijing. The theme of the ICCIE is “Integration of Science, Technology Culture. Inheritance of Innovative Development”. It also carefully build a platform with 6 venues: comprehensive activities, exhibitions, trade promotions, forum meetings and creative activities. As a member of the China Radio International Radio Station, GHS attended the ICCIE again after last year’s exhibition. Chinese first mobile video shopping product -- GHS App exhibited in the ICCIE As the leading all media retail platform in China, GHS as “global home appliances sales mall”, through a nationwide GHS shopping channel, excellent video shopping mobile App , smart TVs and fine shopping magazine, elects high quality home appliances from the world and creates an ideal life experience for millions of families. GHS App exhibited in the ICCIE In the ICCIE, GHS App as the mainly recommended product, has attracted the attention of a large number of people in the industry and the audience. It is reported that, unlike many domestic mobile shopping Apps, GHS uses vertical, plan and light video, shows the attributes of commodities. All the core information of the commodities are concentrated in a few seconds or 60 minutes video. The biggest highlight of GHS App is the shopping mode of buyers selecting and masters sharing. When consumers is choosing the quality commodities, they can make wise choice by the life tips of the masters, so that consumers can truly “see clearly, choose simply and use clearly”. Shark IP creates differentiated brands GHS creates an ideal shopping experience for consumers It is worth mentioning that, GHS opened interactive experience activities, and consumers can enjoy the appropriate discount through using GHS App to purchase designated commodities. Audience was attracted by the purple and shark images of GHS and its derivatives shark T-shirt became the favorite commodity. “Consumers are increasingly impressed with us, and some old members even recognize us at a glance. It can be said that consumers have basically formed a cognition that purple shark equals to GHS.” brand director of GHS said. audience experienced interactive experience activities of GHS When asked why use shark as image, the director said, “First, shark has cartilage all over its body, thus it can quickly adapt itself to the environment. Second, it changes 30,000 teeth in its lifetime, it is always best prepared for fighting. Third, it does not have a swim bladder, so it would sink if it does not keep swimming. We should learn the shark spirit, which means the strong ability to adapt to the environment, the core competence from continuous learning, and the perpetual drive for action. Only by learn that, an excellent enterprise can continue to develop. In fact, GHS is positioning as global home appliances sales mall, and always committed to creating an ideal shopping experience for consumers. GHS uses the mode of buyers strict selection. Professional buyers go around the world, select high-quality home appliances from thousands or even tens of millions of commodities. Meanwhile, GHS has first introduced 30-day free replacement and return service, and launched compensation, prepaid and other high standards of service measures to fully protect the shopping interests of consumers.
August 23, 2017, Beijing,China---today, the 26th Beijing International Radio, Film and Television Exhibition (BIRTV2017) was opened in Beijing. BIRTV2017 is the world's top 3 and Asia’s top 1 professional and ornamental international film and television show, the theme is “Integrating the media, enlightening the radio and television industry ’’, the display size is more than 50,000 square meters, attracted more than 500 enterprises. At the same time, after last year's exhibition, GHS attended this exhibition again. BIRTV2017opened in Beijing GHS mobile video shopping APP has become one of the focus GHS is the leading media retail platform in China, GHS as "global home furnishing products sales mall", through a nationwide GHS shopping channel, excellent shopping mobile APP , smart TVs and fine shopping magazine, elects high quality home furnishing products from the world and creates an ideal life experience for millions of families. According to reports, GHS shopping channel was opened by China Radio International, GHS channel is the national home shopping channel approved by the SARFT. In August 23, CRI deputy party secretary and deputy director Hu Bangsheng, chief engineer Wang Lian and other leaders visited GHS, GHS TV shopping manager Yuan Maozhe introduced GHS channel and e-commerce business, they gave a high recognition of rapid growth of GHS in recent years. CRI deputy party secretary and deputy director Hu Bangsheng (third from the left) visit GHS GHS provides global household sales service for customers During the BIRTV exhibition, GHS app has got great attention by major media and audience. GHS APP uses vertical video, plain video, and light video to show the property of the commodity, all the core information of the commodity is concentrated in a few seconds or 60 minutes video. At the same time, GHS APP uses the model of buyers strict selection and player sharing, so customers can clear see, easy to choose and understand how to use. As the first mobile video shopping APP in China, GHS APP officially released in last June, and growing to a vigorous product in the field of mobile app in a year. Audience scan code and download GHS APP GHS brand director introduced that GHS buyers strict select commodities, professional buyers go around the world, select high-quality household goods from tens of millions of goods for consumers. ‘‘In this era, the consumer products is excess, choice has become a cost rather than benefit, our buyers will help consumers to make better choices, to provide more quality products, and save more time for them.” GHS interact activity attracted audience At present, GHS is the first introduce 30-day free replacement and return polity in the industry, prepayment and other high standards of service measures, comprehensive protect shopping rights of customers. ‘‘Service is the essence of retail, so we not only provide consumers with selected goods, but also hope that by providing first-class services to enhance satisfaction of customers, and constantly create ultimate shopping experience.” The director said.
In July 18, 2017, New Zealand-- Recently, GHS reached strategic cooperation with two international brands RICHORA and Theland respectively. In the future, domestic consumers can easily buy products of the two New Zealand brands by GHS shopping channel, shopping mobile APP , smart TVs and shopping magazine. According to reports, RICHORA and Theland all come from New Zealand, which RICHORA is famous for its honey and Theland is famous for dairy products, Theland has more than one gold milk ranch in New Zealand. GHS and RICHORA held strategic cooperation signing ceremony in New Zealand New Zealand Prime Minister Bill English personally recommend national brands through GHS Manuka honey is famous for its rare, known as the National treasure of New Zealand. Public reports indicate that New Zealand Manuka honey annual output was only about 2000 tons, mainly concentrated in a few a few brands, RICHORA is one of them.GHS and RICHORA reached a strategic cooperation, will provide the original bottle of Manuka honey for domestic consumers, guarantee fidelity. New Zealand Prime Minister Bill English spoke highly of RICHORA and said,"Manuka honey is safe and healthy, is helpful to improve digestion and improve human immunity, I am willing to recommend the excellent brand of New Zealand to Chinese consumers." For strategic cooperation with GHS, RICHORA chief culture officer Darryl Church said, "we are very honored. We hope that through GHS, we can fully open Chinese market, let more consumers know and understand us." GHS direct mining of origin transnational Create an ideal life experience for domestic customers It is worth mentioning that in the trip GHS was deep into the production source of RICHORA and Theland, used the camera to record the entire process of the product from the development, factory production line to the offline store sales, will be broadcast through the global shopping channel, mobile shopping APP and smart TVs. GHS senior buyers and production unit came to New Zealand to visit the origin of RICHORA honey GHS senior buyers and production unit came to New Zealand to visit the origin of Theland’s gold milk ranch As the leading all media retail platform , GHS as "global home furnishing products sales mall", through a nationwide GHS shopping channel, excellent shopping mobile APP , smart TVs and fine shopping magazine, elects high quality home furnishing products from the world and creates an ideal life experience for millions of families. Currently, GHS and Zwilling, Hurom, WMF, Good Health, Careline and other world-renowned brands has reached cooperation. GHS senior buyer said, "In the excess of consumer goods, the choice can be said is a cost or burden, we stand in the customer's position to strict select goods to meet their needs, and recommend to them, help them to save more time, in fact create value of time for customers."
July 13, 2017, Australia--Recently, GHS and Australia Careline signed a cooperation agreement in Australia, formally reached a strategic cooperation. The successful introduction of overseas brands and the implementation of direct mining ecology of origin means that GHS will bring more internationalization and high-quality products to domestic consumers. GHS and Australia Careline formally reached a strategic cooperation GHS helps international brands open Chinese market Australia Careline group is a large group of development, production and sales of various types of high-quality green health food, pure natural cosmetics and skincare products, its brand Careline is a national brand with great reputation in Australia. After the completion of the strategic cooperation,Careline brand will further open the Chinese market through GHS, reaching more Chinese consumers. Former Australian finance minister and former Sydney Parramatta District Councillor Ross Cameron was interviewed in headquarters of Careline "Careline’s products using 100% Australian high-quality raw materials, and in strict accordance with the three standards of international good manufacturing standards (GMP), Australia Medical Supplies Administration (TGA), Australia and New Zealand Food Administration (ANZFA), enjoy a high visibility and reputation in Australia." Former Australian Financial Department minister, former Sydney Parramatta district Councillor Ross Cameron said, "we chose GHS as a strategic partner, because the selected concept and the advantage of the media platform attributes of GHS, we can make the goods accepted by more consumers in China." According to reports, GHS has introduced propolis, essence of kangaroo, placenta, royal jelly and other quality of Careline, the follow-up will be gradually develope glucosamine, milk thistle, etc. GHS deep into the origin for direct mining As the leading all media retail platform , GHS as "global home furnishing products sales mall", through a nationwide GHS shopping channel, excellent shopping mobile APP , smart TVs and fine shopping magazine, elects high quality home furnishing products from the world and creates an ideal life experience for millions of families. Senior buyers of GHS said, in order to make consumers to understand the progress of real direct mining of origin, we especially arranged the production uint come to the origin of Careline, visited and shot the flow line of entire factory, and the offline stores sales, etc. GHS deep into the origin for direct mining of Careline During this visit, GHS has officially reached a strategic cooperation relationship with Australia EnerVite, and enter the origin of EnerVite, on-the-spot investigation of product quality. GHS introduced including cranberry, primrose and other commodities, then the goat milk powder, colostrum, propolis, cartilage elements will also introduce to domestic consumers. It is understood that Australia EnerVite is the founder of Australian herbal health care products, providing natural herbs, marine organisms, bee products, vitamins and other nutritious food. GHS visiting factory flow lines of Careline and EnerVite GHS come to offline stores of EnerVite to visit customers At present, GHS has absolutely advantages in introduction of international brands , including Zwilling, Hurom, WMF, Good Health, Dyson and many well-known brands have settled in GHS. "We have a very professional buyer team, they will go all over the world for consumers to choose quality goods." the director of GHS said, "Careline is only one of them, and then we will use straight mining way, strict select more excellent brand to domestic consumers."
In July 6, 2017, Beijing--today, international superstar Liu Xiaoqing come to the live program of domestic media retail platform GHS , and interactive with all the GHS audience , and share exclusive health tips. It is reported that many fans through the GHS shopping channel, GHS APP-TV live entrance and other ways to watch the program, and they said "too much fun!" "learning the tips of the goddess, wish I can getting younger and more beautiful!" "Health goddess" come to GHS live program and share exclusive health secrets In July 6th, the "health goddess" Liu Xiaoqing came to GHS, and giving her autographed autobiography Life is not afraid of starting again to Yu Ye, the CEO of e-commerce of GHS. Yu Ye gave a warm welcome to Liu Xiaoqing, and she said it is a great honour to deliver ultimate, optimistic and healthy attitude of life to customers with Liu Xiaoqing. Liu Xiaoqing came to GHS and give Yu Ye her autographed autobiography It is understood that on the day of the broadcast of GHS Good Health programs, "health goddess Liu Xiaoqing share her exclusive health tips to the audience of GHS, and recommended glucosamine, grape seed, placenta extract and other gold commodities of Good Health. "In fact, my health tips is very simple, in addition to do running, swimming, badminton, tablet support and other sports, more important is to choose a natural and healthy food can bring lasting and effective health effect." Liu Xiaoqing said in the program, "I have been eating Good Health glucosamine and grape seed, it is from national brand of New Zealand, it is safe and reliable, it can enhance immunity and beauty, and I recommend to everyone here." "Health goddess" come to GHS live program and share exclusive health secrets GHS conform to international standards Create ideal shopping experience As the leading all media retail platform , GHS as "global home furnishing products sales mall", through a nationwide GHS shopping channel, excellent shopping mobile APP , smart TVs and fine shopping magazine, elects high quality home furnishing products from the world and creates an ideal life experience for millions of families. As the first three consecutive award actress, Liu Xiaoqing is not only winning film awards, but also won the " UN ambassador", "Australia China Cultural goodwill ambassador" and many other titles, she becomes fully deserve international superstar. "The success of this cooperation with Liu Xiaoqing, make the GHS more deeply into the hearts of consumers." the director of GHS said, "GHS now has a very professional buyer team, will select high-quality brand goods from all over the world and bring the goods to the consumer in the country." At present, Zwilling, Hui, WMF, Good, Health (good health), Dyson and many other well-known brands have settled in GHS.At the same time GHS also upgraded quality of service after the threshold, launched 30 days free return&prepayment and other high standards services.
In June 30, 2017, Beijing-- Recently, 2017 national quality month held by the AQSIQ, the Central Propaganda Department, the National Development and Reform Commission, the Ministry of Education and other relevant industry associations officially launched. In this event, the domestic media retail platform GHS stand out from thousands of enterprises, won the "national quality credit advanced enterprise" award. GHS won the "national quality credit advanced enterprise" award Strictly control the quality of goods and services, GHS create an ideal life experience for customers As the leading all media retail platform , GHS as "global home furnishing products sales mall", through a nationwide GHS shopping channel, excellent shopping mobile APP , smart TVs and fine shopping magazine, elects high quality home furnishing products from the world and creates an ideal life experience for millions of families. "The quality of goods and services is the foundation for the rapid growth of GHS, as well as the foundation to create an ideal life experience for our customers. Every commodity we sell, from development to quality inspection, warehousing, distribution, after-sales service, there is a very strict quality management system and review system." GHS brand leader said. According to introductions, GHS has achieved the quality management system (ISO9001:2008) certification issued by the British Standards Association (referred to as BSI). Buyers select global quality goods, provide "global home furnishings sales" service As the consumption upgrade brings massive growth opportunities for the import commodities, GHS selects overseas quality goods around the world for consumers. At present, Zwilling, Hurom, WMF, Good Health, Dyson and many other well-known brands have settled in GHS. "Brand national visibility, and even global visibility means a guarantee of quality in a certain extent."the director said, "at the same time, our media retail platform bring huge sales for single products , so there is a strong bargaining ability, which allows us to create a sale for customers." More importantly, at the same time GHS also upgraded quality of service after the threshold, launched 30 days free return&prepayment and other high standards services. "Service is the essence of retail, so in addition to the quality of the goods, we also pay attention to the quality of service, that is why we can get the" national quality credit advanced enterprise ". The director said. It is understood that the national quality month is a long term quality event held by the AQSIQ and other relevant departments and industry associations. This event awards a number of outstanding "national quality credit advanced enterprises", aims to establish a value oriented advocating quality and improve the quality of the whole society, creates an atmosphere that government pay attention to quality, enterprises pursues quality, everyone concerned about the quality, push the economic and social development to the "era of quality ".
In June 19, 2017, Beijing--Recently, GHS Beijing warehouse awarded "Chinese star warehouse", formally awarded five star warehouse, which marks the technical conditions and management level of GHS Beijing warehouse has reached the national quality standard construction. Warehouse management reached the highest level, the peak can guarantee 20 thousand orders delivery of cargo "Chinese star warehouse" is rated by assessment office consists of experts of Chinese Warehousing and Distribution Association. Assessing from four aspects of warehouse facilities, staff quality, service function and management level, general warehouse is divided into five stars, GHS Beijing warehouse won the highest level of warehouse -- five-star warehouse. Deputy secretary of Chinese Warehousing and Distribution Association, Li Zhongliang award GHS "Chinese star warehouse" metal and certificate It is reported that the overall planning area of GHS Beijing warehouse is 15000 square meters. The design plan includes eight functions, receiving area, delivery area, storage area, production area, high-value area and constant temperature area. At present, daily throughput of GHS Beijing warehouse is 200 thousand goods, nearly 10000 cubic meters, in the peak time can guarantee 20 thousand orders delivery of cargo. "In the future, GHS warehouse management will be more professional, rigorous, and will be more efficient warehousing operations, rapid response to the need of GHS business." director of GHS warehousing business said. Constantly optimize the level of service Create an ideal shopping experience for consumers As the leading all media retail platform , GHS as "global home furnishing products sales mall", through a nationwide GHS shopping channel, excellent shopping mobile APP , smart TVs and fine shopping magazine, elects high quality home furnishing products from the world and creates an ideal life experience for millions of families. At present, GHS continues to enhance the quality of goods, not only through buyers selecting global quality goods, but also pre-sale quality testing by professionals, strictly control the quality of goods. At the same time, GHS especially focusing on the optimization and upgrading of service system, now it has launched 30 days free return, prepayment, out of the box inspection and other high standards of service, all-round enhance consumer shopping experience. Today, GHS has officially passed the ISO9001 quality management system certification, and its professional, standardized shopping experience and service system has been certified by international standards.
On May 29, 2017, China (Beijing) E-commerce Conference 2017 co-hosted by Beijing Municipal Commission of Commerce and Beijing Daily Newspaper Group was officially opened at the China National Convention Center in Beijing. Relevant government departments and domestic and foreign e-commerce industry elites such as the Ministry of Commerce, CECA, Alibaba, Jingdong and Mobike, emerging entrepreneurs, and industry experts participated in the conference, and discussed about hot issues such as shared service, retail transformation and technology drive. Amy Yu, CEO of GHS E-commerce, China’s first mobile video e-commerce platform, was invited to attend the conference. In her speech titled “How Does Video Shopping Match with the Internet” at the “New Energy - Star of the Future” Summit, she shared the innovative business models in the field of mobile video shopping. China (Beijing) E-commerce Conference 2017 held in Beijing How does mobile video shopping match with the Internet? GHS puts forward a solution It is known that, as a leading full-media retail platform in China, GHS is positioned as Global Home Supplies Sale Mall. Through the GHS nationwide channel, excellent mobile video shopping APP and smart TVs, and exquisite shopping magazines, GHS strictly selects high-quality home supplies throughout the world for hundreds of millions of families, and provides an ideal life experience. “Mobile video shopping is by no means simply adding video with shopping,” said Amy Yu. “The most important thing is how to match mobile video shopping with the Internet. It should be a kind of videoized and scenarized video experience economy that can be shared.” She talked about the innovative business models of GHS in her speech titled “How Does Video Shopping Match with the Internet”. GHS E-commerce CEO Amy Yu gave a speech titled “How Does Video Shopping Match the Internet” Different from many mobile e-businesses, GHS takes video as the core, and uses vertical video, plain video and micro video to display the true properties of commodities. With all the core information of a commodity concentrated in a video of only a few seconds or 60 minutes, consumers can get to know the commodity in a clear and visual manner. The strict selection mechanism with buyer system as the center is the core competitiveness of GHS. GHS buyers carefully select high-quality commodities throughout the world, and consumers only need to know about the commodities via video, and make decisions by selecting the best. “In an era of surplus consumer products, selection has become a kind of cost and even burden rather than benefit. Our buyers will stand in the consumers’ position and select commodities meeting their needs, so as to help them make better selections, save more time, and create time value for them,” said Amy Yu in her speech. Being a shark in attack, GHS creates a new shark IP Since the brand upgrade, GHS has selected shark as its new image, and vigorously promoted and built the shark IP. In fact, many consumers are initially attracted by the purple color and shark icon of GHS, and the use of elements and brand IP forms GHS’ brand differentiation. “Brand IP building is a long-term process. By adhering to the use of purple elements and shark image, we have increasingly impressed consumers. It can be said that consumers have largely formed the cognition that purple shark is equal to GHS,” said Amy Yu. GHS E-commerce CEO Amy Yu interpreted the “shark spirit” in her speech As for the reason why shark is selected as the brand image, Amy Yu explained, “First, it has cartilage all over its body, so it has strong environmental adaptability and overall coordination capability; second, it changes 30,000 teeth in its lifetime, thus guaranteeing strong core competitiveness; third, it doesn’t have a swim bladder, so it has to keep swimming in its lifetime to avoid sinking. What we want to learn are precisely the capability of constantly adapting to the environment, the capability of persistently learning to maintain the core competitiveness, and the spirit of continuous exploring. Only by doing so can an excellent enterprise keep developing.” The interview with GHS E-commerce CEO Amy Yu Since its debut in 2011, China (Beijing) E-commerce Conference has become one of the most influential annual events in the e-commerce field in China. In addition to the main forum, there are another five parallel sessions, and over 100 guests have been invited to share their experience from five perspectives, i.e. new energy, new service, new ecology, new technology and new business. As a leading full-media retail platform in China, GHS was favored and invited by the conference. It is reported that GHS APP was officially released last June, and became a cutting-edge product in the mobile e-commerce field in less than a year. According to Analysys’ monitoring data, in 2017, GHS APP ranked TOP 100 in tier 1 field - mobile shopping, and TOP 50 in tier 2 field - integrated e-business.
On the afternoon of May 25, 2017, GHS Beijing Marathon kicked off at Olympic Forest Park. Hundreds of running enthusiasts from all walks of life enjoyed the fun of running regardless of the hot weather. With a total distance of 10 km, the race was hosted by Global Home Shopping (GHS), a leading full-media retail platform in China. Themed with “Be a Shark in Attack”, the event intends to encourage all the players to challenge themselves and bravely move forward. GHS Beijing Marathon kicked off at Olympic Forest Park GHS’ competition in the retail industry is just like running a marathon As a leading full-media retail platform in China, GHS is positioned as Global Home Supplies Sale Mall. Through the GHS channel covering the whole country, excellent mobile video shopping APP and smart TVs, and exquisite shopping magazines, GHS strictly selects high-quality home supplies throughout the world for hundreds of millions of families, and provides an ideal life experience. It can be said that GHS provides consumers pursuing quality with not only home supplies meeting living needs, but also a better way of life. Running has been gradually sought by people of all ages and both sexes in recent years, and even marathon has been popularized in China overnight, becoming a new fashion of exercise and fitness. “The global home supplies provided by GHS can improve the life quality of consumers, just like the positive changes brought about by running to people. We hope that this event can pass the high-quality life attitude to more people,” said Jason Kong, President of GHS at the launching ceremony of GHS Beijing Marathon. GHS president Jason Kong gave a speech at the launching ceremony of GHS Beijing Marathon Speaking of this marathon, Jason Kong believed that the key to winning is not the instantaneous outbreak but the persistence on the way. “The B2C industry where GHS is in is a service industry in essence. Service is actually a long-term process, just like running a marathon, and the most needed is the down-to-earth persistence.” According to the White Paper on TV Shopping Industry of China 2016 released this February, the year 2016 was an important turning point for the TV shopping industry, with total sales declining for the first time. In spite of this, the GHS channel covering the whole country maintained a stable growth rate, and the video shopping APP also performed well. In the TOP List of Integrated E-business of Mobile Shopping released by Analysys at the beginning of the year, GHS APP ranked TOP 50, only less than one year after the release of the APP. Such an achievement is attributable to GHS’ adherence to its positioning - Global Home Supplies Sale Mall, as well as its high-standard service - free changing or refunding within 30 days. Being sharks in attack, all players run for the championship GHS Beijing Marathon officially started when the whistle sounded During the marathon, hundreds of running lovers from all walks of life gathered at Olympic Forest Park, the “running sanctuary in the capital”, and many Beijing citizens also participated in it enthusiastically. After fierce competition, the championship of “2017 Be a Shark in Attack - GHS Beijing Marathon” was won by Liu Fengcheng with a result of 57’8”, followed by Dong Feifei (57’24”) and Huo Xueliang (61’13”). Xie Lili won the women’s championship with a result of 62’34”, and almost all the players finished the full distance. “I once ran 10 km, but this is my first time to get the first place!” said the champion Liu Fengcheng excitedly. “Of course, I felt very uncomfortable when I was running the first several kilometers, but I persisted! I have a sense of accomplishment!” The top three places of GHS Beijing Marathon Marathon is a test of a person’s will, and if a person loves running and is very interested in marathon, this to a large extent indicates that he/she has strong concentration and perseverance, according to the person in charge of the event. “So we also organized some of our staff members at Beijing headquarters to participate in the event, hoping to enhance their awareness of creating an ideal life experience for our customers.”
On May 12, 2017. The 3rd Positioning China Summit and Ries Categoring Strategy 10th Anniversary Forum was held in Shanghai. Al Ries, a legendary marketing master and the father of the positioning theory, and Laura Ries, the successor of the theory, were present at the scene to comprehensively display ten years of consulting achievements of the positioning theory for the first time. GHS president Jason Kong was also invited as the only guest speaker from China’s TV shopping industry to share his practical experience in the positioning theory with Al Ries and his daughter Laura Ries, as well as Zhang Yun, general manager of Ries China, and entrepreneurs from domestic first-class enterprises such as Great Wall Motor, Robam and Jinmailang. How do retail platform brands achieve differentiation innovation? GHS insists on category focus “Many years ago I wrote a book titled Profit Models of Media which discusses three major profit models of media: advertising profit model, content profit model and channel profit model. Of them, channel profit model is a TV shopping-based media retail form which fully integrates media, vehicle and sales, influences cognition, plays the guiding role, and leads to sales,” said Jason Kong in the explanation of TV shopping retail form. “That is, at the beginning of a GHS program, you don’t have the idea of buying a juicer, and it is the recommendations of the shopping experts that trigger your desire to buy it. Vehicle plus media and shelf plus sales generate real-time purchase, which gives birth to the strong vitality of TV shopping-based media retail. It is a model that creates consumer demands.” Now, in addition to cable TV shopping channels covering the whole country, GHS is also carrying out retail business through mobile video APP, smart TV screen, etc. In fact, most consumers are attracted by the purple logo of GHS before having a deep understanding of the brand, and this is one of its visual hammers that make GHS stand out of many TV shopping enterprises. Jason Kong said that after years of insistence, the vast majority of consumers on the platform had formed the cognition of “GHS equals to purple, and purple is GHS”. In 2017, in line with the evolution trend from TV shopping to video shopping and the internationalization strategy of going overseas, GHS launched a new brand – 聚鲨商城（also could be called GHS）, and vigorously promoted the new visual hammer “shark”. “Because of this purple shark, consumers are more impressed with us,” said him. Why do we select shark? Jason Kong said that, “Shark is not only the brand image of our company, but also our spiritual totem. What is the spirit of shark? Firstly, it has cartilage all over its body, so it has strong environmental adaptability and overall coordination capability; secondly, it changes 30,000 teeth in its lifetime, thus guaranteeing strong core competitiveness; thirdly, it doesn’t have a swim bladder, so it has to keep swimming in its lifetime to avoid sinking. What we want to learn are precisely the capability of keeping adapting to the environment, the capability of keeping learning to maintain the core competitiveness, and the spirit of keeping exploring. Only by doing so can an excellent enterprise keep developing. GHS president Jason Kong makes a keynote speech titled How to Achieve Success by Continuously Applying the Positioning Theory What are the experience and benefits of applying the positioning theory? Jason Kong shared his practical experience. The reason why Jason Kong chose TV shopping as his business direction and has been insisting on it is that he has been confident in the TV shopping industry. At the forum “Witness the Power of Category”, Jason Kong said that television is still the No.1 media in the world, and the problem of Chinese television lies in the institution behind traditional Chinese media rather than media form. Therefore, he has always had a high degree of confidence in TV media forms and TV shopping industry. “GHS is one of the TV shopping channels with the highest coverage in China, and our audience rating even exceeds some traditional satellite channels in many provinces and cities. This platform has a very large market potential,” said Jason Kong at the forum. It is reported that in the field of TV shopping, the United States, Japan, South Korea, Taiwan and other countries and regions all have an enterprise mainly doing TV shopping business among the top five enterprises in the B2C industry, which means that China’s TV shopping industry has a great room for development. According to Jason Kong, GHS will keep promoting TV shopping, and expand Central Asia, Africa, Southeast Asia and other overseas markets along the One Belt and One Road, with the goal of becoming stronger and bigger. “China’s TV shopping industry was controversial in the history. We hope that through our own efforts, we can change people’s traditional impression of TV shopping. GHS is not only initiating but also restructuring an industry, and we hope to be a leader in the industry,” said Jason Kong. “All our goods are purchased throughout the world by buyers, and they are selected from thousands or even tens of thousands of goods via comparison,” explained Jason Kong. Meanwhile, the huge sales of individual products also lead to a strong bargaining power. The logic behind the concept of “home” is adhering to the family culture. Chinese people attach importance to family, and the main culture of television is living room culture. For GHS, the main consumer groups pursue high quality of life, so GHS not only provides products meeting the needs of consumers, but also creates a family culture and leads a way of life. “Given the surplus consumer products in China, what we lack are not products, but products that upgrade the consumption,” emphasized Jason Kong. Since determining the position of “Global Home Supplies Sale Mall”, GHS has been making strategic adjustment according to the market environment and its own degree of development. Through positioning and focusing, GHS has achieved rapid development, and become the enterprise with the highest growth rate in China’s TV shopping industry. As an entrepreneur who has achieved success by continuously applying the positioning theory, GHS president Jason Kong believed that, “Positioning is not only a business issue, but also an entrepreneurial philosophy, and even involves view of life and lifestyle.” It is said that, as a global brand theory experiencing decades of vicissitudes, the positioning theory has served more than 75% of the world’s Fortune Global 500 companies, and become the strategic concept with the greatest influence on Chinese enterprises. At present, recommended by Ries China, a number of domestic enterprises including GHS, Great Wall Motor, Robam and Jinmailang have implemented the category focus strategy and achieved significant growth.
Everyone fears the unknown. They hesitate when taking a new post. But the unknown is not only worrying but also exciting. “Capital is very different from traditional TV in operation, and I have been busy learning it recently.” One day at the beginning of December 2012, in the office of China Media Capital (CMC) located in LG Twin Towers, Jianguomenwai Street, Beijing, Jason Kong seemed slightly tired as he had just got back from his business trip to the United States. He said that he had been reset and excitedly studying since he took up the post of managing director of CMC in September 2012. Nearly six months before, he submitted his resignation from deputy director of Guizhou TV Station, chairman of Guizhou TV Culture Media Co., Ltd., and chairman and president of Jia You Home Shopping Group. Changing the track In June 2012, Jason Kong put a seven-page handwritten resignation letter on the table of Bai Fangqin, director of Guizhou Radio and TV Station. At that time, the national civil service examination registration was being carried out fiercely, and the whole society regarded stability as the standard of a good job. Jason Kong’s resignation shocked the whole industry. Many people’s first feeling was pity, shock or admiration, but more of puzzlement. “There were many guesses. For example, I had trouble with my leaders, my promotion channel was blocked, or the inner relationship was not good.” There were short messages and calls for inquiry one after another, and Jason Kong could only explain the reason. “None of these was true. The provincial and TV station leaders were all very nice to me, and my registration indeed involved my understanding of the platform and the personal pursuit for the future lifestyle.” “Four Batches” Talent of the Central Propaganda Department, member of All-China Youth Federation, National Top 100 Theoretical Workers, advertising leader in China, National Advanced Worker, senior editor, senior economist… during the 16 years in the TV station, Jason Kong won a number of honors. Why did he resign in spite of the smooth career? Jason Kong said, “In my heart, I always tell myself, I should pursue an extraordinary life.” From joining Guizhou TV Station in 1996 to resigning in June 2012, Jason Kong worked there for 16 years. During this period, Jason Kong kept leaping in his career. In July 1996, the 21-year-old Jason Kong graduated from Automatic Control Department of Southeast University, and joined Broadcast Department of Guizhou TV Station, where his main work was arranging and broadcasting programs. Then in October 1998, after several rounds of selection, Jason Kong was recommended as one of the members of the leadership team of Guizhou Informatization Expert Committee. All the other 18 members of the team were either university principals or chief engineers, so the 23-year-old Jason Kong became the youngest “informatization expert of Guizhou”. The word “youngest” has formed ties with him ever since In 1998, Jason Kong left Broadcast Department, and started to fight in the advertising market. From 1998 to 2004, Jason Kong successively served as deputy general manager, chairman /general manager of Guizhou Tianma Advertisement Company, a subordinate advertising company of Guizhou TV Station, and held concurrent posts of deputy director of Advertising Department and deputy director of Editor Office of Guizhou TV Station. During this period, Tianma developed from a small company with only more than ten employees and an annual turnover of less than 1 million yuan to a first-class advertising enterprise in China with more than 100 employees and an annual turnover of over 200 million yuan. In 2004, the 29-year-old Jason Kong took up the post of director of Advertising Department of Guizhou TV Station, becoming the youngest advertising department director among provincial TV stations in China. In 2005, Jason Kong who had just turned 30 took up the post of assistant of director of Guizhou TV Station, and held concurrent posts of director of Advertising Department of Guizhou TV Station and chairman of Guizhou Tianma Advertisement Company, responsible for advertising, programs, arrangement, coverage, pay TV, film and television channel, public life channel, etc. The marketing work of Guizhou TV Station was influential throughout the country. In 2007, Jason Kong led the inter-provincial cooperation between Guizhou TV Station and Gansu Radio, Film and TV Station. “Guizhou-Gansu Cooperation” pioneered in cross-regional cooperation between provincial TV stations in China, and was listed in the “60 events in 60 years” of China’s radio and television industry. During this period, the program rating and advertising revenue of Gansu Radio, Film and TV Station more than tripled, and Guizhou TV Station’s investment also made a lucrative return. In 2009, the 34-year-old Jason Kong became deputy director of Guizhou TV Station, the youngest deputy director of provincial TV station in China. In the first half of 2012, Guizhou TV Station and Guizhou People’s Broadcasting Station were merged into Guizhou Radio and TV Station. When Jason Kong had passed promotion examination and service inspection, and the appointment of him to a deputy department level post was to be announced, he made this decision which was described as “shock” by many people, and resigned from deputy director of Guizhou TV Station and all other related posts. After giving up the identity of national cadre, he entered another new platform and industry - China Media Capital, and took up the post of managing director. A Brandnew track Founded in April 2009 with a scale of 5 billion yuan, CMC was the first cultural industry private equity fund filed in the National Development and Reform Commission. The main initiators and investors included China Development Bank, CMCDI, SMG, etc. Li Ruigang serves as chairman. Li Ruigang’s purpose was not just setting up an investment fund. He believed that China’s cultural and media industry needed to speed up the search for an investment and financing pathway in line with China’s national conditions, and substantially increase industrial development through docking with financial tools and capital market. “Today, the value of China’s media assets is significantly underestimated, and only the capital market can find all its intrinsic value and market potential,” said Li Ruigang in a media interview. “I have worked in SMG for nearly ten years, and I have neither exerted all my efforts nor applied all my ideas. During my one year of work in the government, I was educated a lot. Now I’m re-positioning myself, and considering following a new road different from traditional media, doing something different, and jumping out of some institutional and geographical limits.” Within a few years following its founding, CMC took several actions in the cultural industry, repeatedly becoming the focus of the media: it invested in China’s largest TV shopping company - Oriental TV Shopping, with sales reaching 7 billion yuan in 2011; co-founded Oriental DreamWorks, a global home entertainment company with DreamWorks of the United States, made international animation films emnodying Chinese cultural elements, and built Dream Center, a large-scale urban cultural gathering area on the bank of Huangpu River in Shanghai; invested to hold Star TV, formerly wholly owned by News Corporation, Channel V, and Fortune Star, the world’s largest Chinese film library, and co-founded Star China Media with News Corporation. Canxing Production, a subordinate of Star China Media, introduced and created Let's Shake It, China’s Got Talent, as well as The Voice of China, the stun in 2012. What Li Ruigang did moved Jason Kong. At the beginning of 2012, Jason Kong called Li Ruigang and invited him for a chat. Before this, since Jason Kong successfully drove the Guizhou-Gansu Cooperation, he was entrusted by Li Ruigang to mediate between some television stations during SMG’s external cooperation. Li Ruigang’s first words to Jason Kong were “Do you want to change your job?” One wanted to realize his dream, and the other was seeking talents with eagerness. After the meeting, Jason Kong made up his mind to resign. “I have some dreams after all.” In Jason Kong’s view, although China has been the world’s second largest economy, the cultural industry of the whole country is not as big as the News Corporation. From this point of view, there should be many opportunities in the future. And seen from the current situation, to make the cultural industry stronger and bigger, what CMC is doing should be a direction. “I told Li Ruigang that it might be difficult for me to lead such an undertaking, but if I had the honor to participate in this process, it was a very good experience for me.” A heart of bungee jumping inside the gentle appearance Wei Wenkai, R&D director of Gansu Radio and TV Station who had worked with Jason Kong during the Guizhou-Gansu Cooperation was not surprised at his resignation. “I was not surprised at all when hearing that he had resigned and joined CMC. Although he was doing traditional TV work, I felt he was not a routineer. He not only has his own normative knowledge base, but also is extraordinarily courageous and non-stereotypical. People familiar with Jason Kong all know that he likes playing football, and those who are closer to him know that he also loves bungee jumping. “I have played bungee jumping for several times, and it is very exciting,” said Jason Kong. He has often seen people too scared to jump, and he is also afraid when standing on the bungee jumping platform. “Although I know there is no danger, fear is an instinct, and every time I will jump finally.” “Everyone fears the unknown,” said Jason Kong. “They hesitate when taking a new post. But the unknown is not only worrying but also exciting.” When Jason Kong shifted from Broadcast Department to Advertising Department in 1998, he didn’t hesitate as well. “At that time, Broadcast Department had some advertising resources, and I who had just graduated from university soon became the sales core of the resources.” Interested in advertising business, Jason Kong accepted the invitation of writing management software for Advertising Department. After getting familiar with the work, he also helped design activity programs or evening party scripts. As a result, he got the appreciation by Bai Fangqin, the then director of Advertising Department, who mobilized Jason Kong to transfer to Advertising Department. Finally, Jason Kong refused the attractive conditions provided by the deputy director of Broadcast Department, such as “promotion to section level if staying in Broadcast Department”, and joined Advertising Department, completing his first transition in workplace. Guizhou is an economically underdeveloped area with relatively less resources, so outward expansion becomes inevitable. In June 2007, Ningxia Satellite TV and Gansu Satellite TV were ordered by the SARFT to stop broadcasting commercial advertisements because of their incompliant broadcast of medical information service and TV shopping programs. Jason Kong sensitively felt that this was an opportunity. “At that time, the leaders of Gansu TV Station were investigating in Guizhou, so we initially contacted with them, and finally realized the strategic cooperation between the two sides through efforts.” In September 2007, Guizhou TV Station and Gansu Radio and TV Station started the attempt of cross-regional cooperation. The two sides co-founded Lanzhou Zhicheng Tonghui Culture Communication Co., Ltd. for the advertising operation of Gansu Satellite TV (Gansu terrestrial channels were also included later). Now that the cooperation had started, who did the work? By then, Jason Kong had been assistant of director of Guizhou TV Station, and all the work he was taking charge of went smoothly. Someone advised Jason Kong not to act rashly, because cooperation was always risky, and any failure would affect his official career; “if you hold your post in Guizhou TV Station and meanwhile re-expand the market of Gansu Satellite TV, you may be exhausted by the hard work”. In spite of the discouragement by his friends, Jason Kong “went upstream” again. He led a team of ten people to go to Gansu and took up the post of executive director of Lanzhou Zhicheng Tonghui Culture Communication Co., Ltd. The same decisiveness also occurred in 2008. This year, a farsighted investor sought for TV shopping project cooperation with Guizhou TV Station. Under the recommendation of the investor, Guizhou TV Station set its foot in the media retail field. It applied the license for Jia You Home Shopping, a national professional shopping channel, becoming the fourth TV station owning a national shopping channel following CCTV, Hunan TV and Anhui TV. The newly-founded Jia You Home Shopping didn’t have a suitable operator, and its loss was more than expected. “At that time, the loss was not within our prediction; instead, we felt the loss couldn’t be made up, and was out of control,” said an employee of Jia You Home Shopping. “Everyone thought the company would soon be closed.” “There are few resources in Guizhou, and it will be a pity if this project fails,” said Jason Kong to Bai Fangqin and the investor leader. “Now that there is no proper president, let me do it.” At this time, there were also people advised, “You have already been deputy director of the TV station. You only need to do management work instead of rushing to the front. Your comfortable days will come, so why do you meddle with such matters?” However, Jason Kong disregarded others’ opinions and went to Beijing to serve as chairman and president of Jia You Home Shopping. Unfamiliar industry, immature market, multi-link industrial chain management, large numbers of service requirements, large losses... Jason Kong addressed all these problems with his slightly thin body. By 2012, Jia You Home Shopping has developed into one of the top three companies in the industry, achieving a sales volume of nearly 2 billion yuan and having more than 1,600 employees. Looking back on the16 years of work in the TV station, Jason Kong’s every major transformation seemed to be “going upstream”. As for these choices, Jason Kong said with a smile, “Maybe I lack a sense of security, so I have to keep doing something to prove myself.” My dad is a business traveler “My dad is a business traveler!” This is the description of Jason Kong’s work by his daughter in the kindergarten. Outsiders just regard this as a child’s innocent words, but Jason Kong’s wife Yu Ye often feels sad about this. “Every time my daughter asks ‘where is my dad?’ I say he is on a business trip. Then after a long time, she thinks his work is just going on business trips.” In Jason Kong’s work schedule, the most remarkable record is flying for more than 140 times a year, which means two business trips a week. “Our daughter had no idea about this when she was a kid, but as she grows up, she also misses his dad when she cannot see him often. Sometimes when Jason Kong comes back home, she holds him and crys, without saying anything.” While other people see the glamorous side of Jason Kong, his family members see more his hard work.” “It is very difficult for a man to balance work and family when he is very busy. If someone says he manages to do this, he usually puts family at another point of view. Especially under the status quo in China, most people make achievements by sacrificing their family,” said Jason Kong. Fortunately, his family particularly supports and understands him, and this drives his advancement. During the 16 years in Guizhou TV Station, Jason Kong only took an annual leave before his book Profit Models of Media was published in 2009. “Most manuscripts were written at nights and on planes, but I needed a continuous period of time for final compilation, so I had a week off.” The postscript of the book was written by Jason Kong on the plane from Guiyang to Beijing on October 10, 2009. In the Postscript, Jason Kong wrote: “For the publication of the book, I want to first thank my wife Yu Ye. It is her encouragement and support that make me always believe in and constantly challenge myself. In the eyes of his families, Jason Kong is a “flyer”. Then in the eyes of other people, what is Jason Kong like? Jason Kong looks like a frail scholar. He speaks softly, so it is difficult to relate him with those commonly seen eloquent advertisers. “He is very mild, and people rarely see him be impatient. In spite of his thin body, he is very explosive,” said Wei Wenkai. “Jason Kong never looks at manuscripts when he is giving lectures, and his thought is very clear. People can see from his body the power of media, knowledge and experience. Superman, Wonder Baby, Monkey King, Black Cat Detective, Popeye, Doraemon, Lodge - these are the answers given by Jason Kong’s colleagues in Guizhou TV Station. In the eyes of his subordinates, Jason Kong has both high IQ and EQ, always pushing himself forward to solve crisis at crucial moments, like a responsible big brother. Jason Kong is full of talent. He wrote lyrics for The Song of Tianma - Commitment of Wisdom, The Ideal, and The Home of Love. The three songs have been sung by the employees of Tianma Company, Advertising Department of Guizhou TV Station and Jia You Home Shopping. Although with a technology background, Jason Kong did a good job in TV advertising business for over ten years. After getting familiar with television coverage, channel operation, marketing and other television operating rules, he transferred to the e-commerce market and entered the media retail field. Interested in capital market, he spared time to study in School of Economics of Peking University and Cheung Kong Graduate School of Business, and published during the period Profit Models of Media, which is regarded by the industry as the first book revealing the key to media operation success. From technical expert to advertiser, media worker, enterprise operator, and to the youngest deputy director of provincial TV station, Jason Kong changed multiple roles in just more than ten years, and wonderfully performed each of them. Now, he has changed his role again out of his dream. “I don’t have any desire for power. For me power is only a tool facilitating work,” said Jason Kong. “If not particularly necessary, I basically go on business trips by my own.” This is very similar to Li Ruigang. Reporter has encountered Li Ruigang reporting work in the SARFT building for two times, and saw him walking alone, without anyone closely following him. “There are more limits in the system. People with capabilities are definitely unwilling to walk on the shore; instead, they will jump into the sea to fight.” In the eyes of Wei Wenkai, Jason Kong is open-minded and forward-looking, and is suitable for marketized environment. “His resignation is beneficial to the human resource marketization and further resource allocation in China’s media industry. N possibilities of life - Q&A of Jason Kong China Radio, Film & TV: Did you already have any life plan when you graduated from university? Jason Kong: No special plan. Many things occur naturally. China Radio, Film & TV: Why did you resign when having a smooth and rising official career? Jason Kong: The higher I was in the system, the more difficult my resignation would make my leaders. If I had stayed there for another two or three years, I would have been unable to leave (laugh). China Radio, Film & TV: Did you resign for higher income? Jason Kong: Income is certainly very important for me, but compared with income, I pay more attention to the platform, the people I work with and the things I do. China Radio, Film & TV: If you hadn’t met Li Ruigang, would you still have shifted to investment? Jason Kong: Li is a reformist, so I thought he could make some achievements. If I hadn’t meet Li Ruigang, I might not have resigned firmly, but I think I would still have sought for other changes. China Radio, Film & TV: A few years ago you studied investment and EMBA courses in Peking University and Cheung Kong Graduate School of Business, so were you already prepared for marketization then? Jason Kong: No, I was just interested in them. China Radio, Film & TV: I heard that you are particularly willing to give employees high income, aren’t you? Jason Kong: Working with me is more tiring, but the income can be significantly improved. If I increase everyone’s income and make them live happier, they can get balanced no matter how hard the work is. China Radio, Film & TV: Seen from the present condition, each of your choices has been right, so where is such a good intuition from? Jason Kong: Although all my steps before were right, the current step is still unknown (laughter). It is related to my character. Maybe I’m more sensitive. As for me, right choices depend on whether you can do a good job, whether you have strong communication skills, and whether people around you accept you and are willing to help you. These are very critical. China Radio, Film & TV: Have you ever thought of failure? Jason Kong: There are many unknown things in life. We should never automatically regard what we get today or what we haven’t got yet as our own. In my opinion, process is more important than result. Something seemingly important to others may not be that important to us, and many gains were actually not expected before. As for me, the life actively selected by me is a happy life. China Radio, Film & TV: Is your future direction founding your own company? Jason Kong: I haven’t thought about this. China Radio, Film & TV: One bungee jumping is enough. Why did you play it for several times? Jason Kong: I just wanted to see if I would be afraid the next time. China Radio, Film & TV: Resigning from public office is a big matter. How did you convince your parents? Jason Kong: They don’t interfere with my decision. I told them it was not a big deal, and I could at least make a living by setting up an advertising company. China Radio, Film & TV: Are you a good husband and good father? Jason Kong: You should ask my wife (laugh). From the viewpoint of family, she has sacrificed a lot.
On March 24, 2017, the signing ceremony for scholarship program was held in Beijing by domestic full-media retail platform GHS and Peking University School of Government. School of Government of PKU will establish in GHS the Internship and Practice Base for Students of PKU School of Government. Meanwhile, GHS will set up the GHS Social Practice Scholarship of PKU School of Government to provide internship and practice scholarship for the students. The signing ceremony for scholarship program of GHS and PKU School of Government was held in Beijing Li Haiyan, Party Secretary of Peking University School of Government said during the activity that, the most important and central purpose of building world-class universities and disciplines is talent cultivation. She expressed her hope that the cooperation with GHS could provide students with better learning and practice opportunities and inspire them during learning and practice, thus achieving resource complementation and double win of the school and the company. Amy Yu, CEO of Beijing Read TV Technology Co., Ltd., the e-commerce platform of GHS said that, Peking University School of Government aimed at building itself into a world-class school, while GHS was committed to becoming a world-renowned media retail group, and they came together due to their common global vision; GHS hoped to, by providing students with more opportunities to participate in social practice and enterprise construction management, help PKU School of Government cultivate hardheaded applied talents and help students improve the sense of responsibility for work and build basic professionalism. Meanwhile, Amy Yu pointed out that the TV shopping industry bore the imprint of trust crisis, but enterprises represented by GHS had been building integrity in the development process; she expected to rebuild the society’s cognition of TV shopping, and attract more excellent talents to the TV shopping industry. According to the cooperation agreement reached by both parties, they will conduct in-depth cooperation in practice activities and talent transportation in the future. GHS will open some internship positions for the students of PKU School of Government, and provide the GHS Social Practice Scholarship for the students’ social practice. It is known that GHS is a member of China Radio International, with TV shopping and e-commerce as the main retail business, and carries out wholesale trade, manufacturing, cultural media and other business relying on its subsidiaries, able to provide students with diversified internship and practice opportunities. In its development process, GHS values talent cultivation and selection, and always pays attention to education activities. Previously, GHS cooperated with multiple universities such as School of Journalism and Communication, Peking University and Communication University of China to carry out student internship and practice activities.
March 1, 2017, Beijing-Thailand's largest TV shopping operator TVD and domestic all-media retail enterprise GHS signed a memorandum of understanding (MoU) in Beijing, formally establishing a strategic partnership. In the future, the two sides will carry out long-term in-depth cooperation in the integration of commodity resources, market development and personnel exchanges, etc. based on the MoU. GHS and TVD sign an MoU in Beijing, establishing a strategic partnership. It's learned that TVD is Thailand's largest TV shopping company, founded in 1999, and successfully listed in 2012. TVD provides a diverse shopping experience for Thai consumers through service channels including TV, e-commerce, telephone marketing, social media, merchandise catalogs and stores, and generated sales of more than 3.4 billion baht in 2016. GHS, China’s leading all-media retail platform, has positioned itself as "a provider of global home products at a favorable price" and has quickly grown into a benchmarking enterprise of China’s TV shopping industry in less than 4 years through differentiated products, programs and brand strategies. Before signing the MoU, the two sides held a talk on the implementation of the MoU and other related matters. GHS’ president Kong Jiong welcomed the TVD delegation led by its CEO Songpol Shanmatkit and said, "With the Belt and Road Initiative, economic activities between China and Thailand have become increasingly active. Hopefully, after signing the MoU, GHS and TVD can carry out solid cooperation in the circulation of commodities, etc. and deepen friendship and promote partnership through cooperation." TVD’s CEO Songpol Shanmatkit said, "With increasing bilateral trade between China and Thailand, the two countries have a bright prospect for cooperation. For TVD and GHS, the signing of the MoU means more active and in-depth cooperation and better results in the future." It's learned that the Southeast Asian e-commerce market has great potential for development, especially with the entry of many overseas e-commerce giants in recent years. The Southeast Asian e-commerce market will usher in the golden age and is expected to become the third largest e-commerce market only after China and India in the next 4-5 years. Among the Southeast Asian countries, Thailand, located in the core area of the ASEAN region, is a natural bridge between ASEAN and China as well as one of the most mature economies with a market environment for incubation of a mature e-commerce industry. Establishing a strategic partnership with Thailand's largest TV shopping operator TVD is an important step of GHS's internationalization strategy. GHS will expand business to cover Southeast Asia through Thailand's unique geographical advantages in the region. It's also revealed that GHS and TVD will soon conduct commodity trade and launch the first batch of products. About GHS A member of China Radio International and a leading all-media retail platform in China. Global Home Shopping (GHS) provides high-quality home products from around the world and an ideal life experience for numerous Chinese families through nationwide TV shopping channels and excellent online and mobile shopping platforms. About TVD TV Direct Public Company Limited (TVD) is Thailand's largest TV shopping enterprise that provides a diverse shopping experience for consumers through service channels including TV, e-commerce, telephone marketing, social media, merchandise catalogs and stores.
Beijing Feb 17, 2017 ——Under the guidance of State Administration of Press, Publication, Radio, Film and Television and Ministry of Commerce of the People’s Republic of China, the 2016 annual conference of China’s TV shopping industry themed “Quick Action, Universal Quality” was hosted by China Home Shopping Alliance and held by Global Home Shopping (GHS) in Beijing. Staff from more than 30 domestic TV shopping channels, various TV shopping partners and experts came to Beijing to communicate their up-to-date ideas in respect of the media retail industry with each other. At the awards ceremony held in the afternoon, GHS received many rewards including the gold award for national channel special program, award for excellent visual packaging, and award for innovative marketing. The 2016 annual conference of China’s TV shopping industry was held in Beijing. Leading figures in the industry gathered together. Industrial reformer GHS ranking the top in the industry in enterprise and APP growth rates In countries like America and South Korea, TV shopping is not only a key media retail industry competitive with B2C, but also a national strategic core that plays an important role in stimulating consumption market and improving industrial chains. On the contrary, the value of China’s counterpart hasn’t been tapped yet, and the industry is also facing big challenges. As e-commerce and the real economy continuously converges, many TV shopping companies have sought to transform and change by way of product upgrading and media convergence. In the last year, GHS took the lead in entering the intelligent large screen TV shopping sector and expanded its channels through media convergence, forming an omnimedia layout. Currently, GHS has obtained more than 70% of the market share in intelligent large screen sector and established a closed-loop eco-system for mobile video shopping platforms. GHS App ranked the 2nd in TV shopping industry in the list of 2016 active e-commerce APPs, according to data issued by Analysys. As a rising young company in TV shopping industry, it cost GHS only less than 4 years to develop into a level that may cost others a decade, and its enterprise and APP growth rates have ranked top in the industry. When asked about how could people reform the industry and make breakthroughs in the future, Jason Kong, the chairman of GHS said, “To solve bottlenecks and to transform and upgrade, it’s necessary for the industry to transform from non-mainstream to mainstream. And to do so, the industry should focus on the market and practice under the guidance of innovation.” Jason Kong, the chairman of GHS, is giving a speech themed “From Non-mainstream to Mainstream: China’s Media Retail Industry’s Road to Rise” GHS received many awards at the 2016 industrial awards ceremony In the afternoon of Feb 17, the 2016 annual conference of China’s TV shopping industry was held and gave out 13 categories of awards including awards for national channel special program, excellent visual packaging, innovative marketing, excellent vendor and excellent logistics carriers. GHS (rightmost) received the gold award for national channel special program These awards were assessed in the last November. Members of China Home Shopping Alliance submitted more than 400 pieces of materials applying for the awards and over 100 of them were awarded. Finally, GHS was given the award for national channel special program, award for visual packaging and other awards, becoming the biggest winner in the ceremony. When interviewed, a member of the assessment committee of 2016 China’s TV shopping industry awards said, “We found that GHS has tried many things in brand differentiation and program innovation according to the materials submitted by them. In a way, they’ve set a benchmark for the industry.” Meanwhile, the 2016 China’s TV Shopping Industry White Paper and the Investigation Report on TV Shopping Consumers were issued in the ceremony. The former stated that in 2016, the industry’s total sales accounted for less than 1% in total retail sales of consumer goods, demonstrating the industry still has a long way to go compared with mature overseas markets. The latter showed that consumers’ recognition on TV shopping has changed and most of them think TV shopping is close to life, affordable and reliable. This change has greatly helped the industry rebuild its image and confidence.
Beijing Feb 17, 2017, the 2016 annual conference of China’s TV shopping industry themed “Quick Action, Eternal Pursuit of Quality” was held in Beijing and staff from more than 30 domestic TV shopping channels, various TV shopping partners and experts attended the ceremony. Mr. Jason Kong, chairman of GHS, delivered a speech titled “From Non-mainstream to Mainstream, China’s Media Retail Industry’s Road to Rise” and gave his own views on several issues with respect to industrial development. The following contents are summarized according to the speech. Jason Kong, the chairman of GHS, is delivering a speech titled “From Non-mainstream to Mainstream: China’s Media Retail Industry’s Road to Rise” I was accidentally engaged in TV shopping in 1998 when I was in charge of advertisement operation and management and contacted with some TV shopping channels. In 2007, I was in charge of the application for Guizhou Jiayou TV shopping channel. In 2013, I established Global Home Shopping. In nearly two decades, I’ve accumulated much experience in media management and TV shopping operation. Today, I’d like to take this opportunity to share my views on TV shopping industry with you. 1. A Non-mainstream Role Across Media and Retail Industry What China’s TV shopping industry suffers most at its start-up stage is trust crisis. Thanks to excellent management of State Administration of Press, Publication, Radio, Film and Television and the industry’s self-regulation, this problem has been basically solved. TV shopping is a comprehensive industry format across media and retail industry. It is reasonable to think that traditional TV media industry’s development fundamentally determines the scale and development framework of TV shopping industry, and the retail industry’s entire environment determines its way to compete. First, from the perspective of China’s media industry, TV shopping is always depending on and to a certain degree restricted by the development of cable TV industry. Currently, according to various data, there are three trends facing TV media industry: first, growth rate of China’s cable TV-based ads drops significantly; second, TV viewership declines because new media transforms many traditional TV users to Internet and mobile Internet users; third, TV ads operating income shows the Matthew Effect since ads investment majorly concentrates on CCTV and several leading TV stations. These trends are unavoidable for TV industry who must face the reality directly: TV shopping industry, with TV as its core platform, is directly impacted by sluggish TV media industry and now faced with severe challenges. Second, from the perspective of China’s retail industry, TV shopping is in essence a retail industry and faced with intense online and offline competition. On the one hand, private retail enterprises developed quickly. In terms of operating income in the first half of 2016, 4 state-owned holding companies dropped in the list of top 10 department stores/shopping centers/supermarkets/brand chain stores, and were operated at or nearly at a loss, according to statistics. On the other hand, supported by the government’s policy of “deregulation” and “encouragement”, many online retailers have developed into retail giants within a decade by utilizing favorable policies with respect to capital, talents and tax preference. Tmall and JD.com altogether accounted for 78% of the market share in B2C online retail sector in 2016, maintaining their industrial giants status. Tmall even took 53.2% of the market share, ranking the first in the sector. Interestingly, most of the top 10 online retailers are foreign holding companies or companies with foreign shareholders. In such a highly free and competitive environment, TV shopping industry is in an inferior status and plays a non-mainstream role whether in capital, capability in attracting talents, scale, influence and channels or in international management experience. If the industry fails to conform to these trends and to transform and upgrade, it’ll continue shrinking. 2. The Domestic Industry Having the Potential and Strategic Value To Become Mainstream Format Compared With Foreign Counterparts Let’s go back to TV shopping. We are faced with severe challenges, but we are still striving in this industry. Why? Because we believe it’s a vital industry. Its vitality is shown in two aspects. First, potentials. We’re used to pre-judging if an industry can develop by comparing it to its foreign counterparts. By studying TV shopping industry in Taiwan and developed countries such as America and Korea, we can clearly figure out the industry’s development potentials. In these countries and regions, TV shopping not only competes with B2C giants as an active retail format, but also becomes a national strategy that plays a critical role in stimulating consumer market, vitalizing industrial chains and invigorating economy. America is the country where TV shopping originated first and forms the most mature industry. It’s one of the most profitable retail industry there. [A1] For example, QVC, a TV shopping retailer, acquired an operating income of more than 60 billion RMB in 2015, ranking the 5th in B2C industry and rivaling e-commerce and retail giants. In Asia, South Korea has the most active TV shopping industry. Its success is not only demonstrated in its nationwide prosperity and dynamism, but also reflected in the export of huge amounts of goods made in South Korea. GS SHOP, the country’s largest TV shopping company, acquired an operating income of approximately 20 billion RMB, ranking the 2nd in domestic B2C industry. There are 8 TV shopping companies in South Korea, promoting the industry to become the country’s national strategy. Many Korean products are exported via TV shopping. In Taiwan, China, MONO is the largest TV shopping company and the only listed TV shopping platform. At the same time, MONO is also the 2nd largest B2C enterprise in Taiwan by scale. The development of our counterparts indicates China’s TV shopping enterprise and industry still have huge potentials and many possibilities. Second, value. TV shopping industry has great internal value which originates from its capability in meeting demands of consumer market and society properly. 1）Value of Channels I once wrote a book called Profit Mode of Media. In the chapter of profit model of channels, I discussed the possibility of turning media into a channel to form a new profit model, which was also the format of media retail industry that focused on TV shopping. Retail industry has an advertisement-based logic: Persuade consumers and impress them with brands so that the brands may come into their mind when they make decisions. A “three times advertisement” theory is therefore generated, which means at least three times of exposure are needed to influence consumers’ recognition on products. For example, Crest’s advertisement for anti-decay toothpaste may not attract you to buy the commodity immediately, but may make you do so when you’re standing in front of a toothpaste shelf. This is the logic of advertisement: Meet consumers’ demand. Different from channels in traditional real economy and e-commerce, TV shopping, depending on media, can influence and guide consumers’ recognition and decisions to a large extent, thus becoming an effective sale channel for brands. The most powerful company is the one that creates demand and TV shopping retailers are the companies that can create miracles. Now, as online retail channels develop, upstream manufacturers are forced to lower their prices, which makes it hard to produce high-quality products and encourage fine craftsmanship because bad money drives out good. However, TV shopping platforms have sufficient time to introduce a good product with excellent functions to consumers in details, like why the product is good, what are the advantages and why it is set at such a high price. That’s an important reason why the unit price for TV shopping products is 5-10 times higher than Taobao. A perfect channel can enhance benign development of a country’s manufacturing industry. 2）Value of Options TV shopping industry is a platform that goes against trends. One of the major reasons for China’s emerging retail industry in recent years is the expansion of platforms. Billions of commodities are displayed in these platforms, providing consumers with many options. Other than technological development, another reason for Taobao’s rise is it provides consumers with many options and much space, which produces a great business model. Long ago, Super Voice Girls also provided normal audience with many options, making it extremely popular and gaining a high audience share. But when consumers face more options, these options may turn into costs instead of profits. Time for making decisions is increasingly precious, so consumers don’t want to spend more time in it. Therefore, simplifying your shopping options becomes more valuable. This mode happens to be a key competitive advantage for media retail industry with TV shopping as format, because it sells limited amount of the best goods that have gone through the buyer system and quality inspection system and are introduced via videos in details in order to help consumers make decisions. It is a service mode that consumers need in a new environment. 3）Value of Society As one of the retail channels linking supply and demand and boosting commodity circulation, TV shopping has profound social value. It focuses on potential consumption demand of Chinese families and middle class, and offers products that have been obviously upgraded for consumption and can stimulate domestic demand and promote consumption. The industry follows its principle of selecting fine products and refuses to compete at cut throat prices, thus ensuring the profitability of upstream enterprises, promoting upgrading and optimization of China’s manufacturers and accelerating innovation. TV shopping can support and provide medium- and small-sized enterprises who are restricted by enterprise scale and resources and have no rapid access to the market with an innovative platform for products and services. Meanwhile, it also concentrates on products that upgrade lifestyle. Selling products is also selling good family culture and life concepts. From consumption- and recognition-oriented perspectives, improving living quality of a family, the smallest unit in a society, will be conducive to family harmony. I’m convinced that a chance to fully develop TV shopping industry is coming. China is upgrading its consumption and one of its goals is to retain consumers that have excessive consumption capacity at home rather than force them to consume abroad. How to realize this goal? In fact, all of us understand the motive for consuming overseas: For better quality and sales service. Therefore, in supply-side reform, TV shopping should play as a better retail channel and help form a better manufacturing eco-system. The industry has sufficient capability and conditions in realizing this goal. That is also a key reason for South Korea to raise the industry’s status as a national strategy. Supply-side reform offers more potentials and opportunities to TV shopping industry, and the return of family culture also becomes an important endorsement of the industry’s development. A harmonious society needs to focus on family, and family-based consumption needs to be an important part in this society. In one’s home, a living hall is usually a must, so do TV sets. Then it comes an opportunity for TV shopping companies to provide consumers with services. The largest difference, on which the industry relies to realize this goal, between the industry and other retail channels is that the industry can sell some commodities that others can’t. Some domestic medium- and small-sized enterprises sell high-quality goods in Tmall and JD.com, but they just have poor sales because their products’ functions can’t be demonstrated through actual operation and comparison. TV shopping provides these commodities with a superb platform. 3. Driven by Market and Guided by Innovation, Transforming From Non-mainstream to Mainstream Let’s go back to TV shopping industry. To realize the industry’s transformation from non-mainstream to mainstream, the industry and its enterprises need to continuously explore and practice bottom up. Commodities are fundamental. In essence, retail is selling commodities. TV shopping’s most important service is to recommend gorgeous commodities to consumers. Commodities are the basis that we all survive on and the core to guarantee the rise of the industry. Program innovation. Programs are the core form of TV shopping and also one of the competitiveness that the industry needs to focus on in recent years. In this area, honesty is the most basic. Meanwhile, GHS also breaks TV shopping’s stereotype and creates new and fashionable programs. Upgrading customer service. In early stage, the industry was criticized for its poor service. But in recent years the service has been significantly improved. GHS is the only company that provides free return and refund service within 30 days in TV shopping industry in China. We have also pre-saved security deposit in Consumer’s Rights and Benefits Protection Departments of Administrations for Industry and Commerce in many places to meet consumers’ demand for return or exchange. Of course, we are worrying if extra pressure may be brought about due to consumers’ rising requirements for service. But after a period of test, we found the pressure is bearable. We are willing to bear more costs in order to provide good service because, I think, service is not a means, but our commitment to consumers. Channel expansion. In fact, China’s TVs have changed dramatically. The TV that we’re talking about is commonly called cable TV. As intelligent large screen devices and intelligent terminals popularize, it encourages more consumers to use not only TV sets but also other devices, and original TV industry’s pattern will definitely change. Hence, TV shopping should also break its channel restrictions. I think the industry is a media retail industry, so everything connected to consumers is worth a try. Since 2015, GHS has rolled out its arrangement in OTT TV. Now we have 50% of the market share in this sector. In 2016, GHS also established a mobile video e-commerce platform in mobile phone terminals and the platform’s activity level ranks the 72nd in all e-commerce Apps in China. Currently, GHS’ non-TV side sales revenue accounts for 27%, and is expected to exceed 35% this year. We hope in the next year, this proportion will be raised to be the same as the TV side sales revenue. It’s an important means of media convergence. Expansion in the globe. GHS oriented itself as a provider of “global off-price household goods”, so we strive to be an international TV shopping company. We also hope international household goods can be sold through our channels including TV sets, mobile phones and OTT. In 2017, we hope we can expand our business to the international market following the “One Belt, One Road” initiative. When we investigated the industry across the world, we found South Korea has completely occupied markets in South-East Asia. There are even 5 to 6 Korean TV shopping enterprises in regions like Vietnam and Thailand. By taking over these markets, South Korea succeeds in exporting large numbers of commodities to those countries, boosting its own economic growth. We have also studied many other overseas markets such as India and Russia, and we found all these countries have great potential. Therefore, we hope to expand our business to the globe first and cooperate with our foreign counterparts to establish a Chinese business platform for media retail and bring Chinese products to the world. 4. Shark Spirit GHS has “Shark Culture”. Shark is our spiritual totem. It may be strange and scary to Chinese, but as the strongest animal that lives at the top of the food chain, it has three characteristics that we need to learn. First, it has cartilage all over its body, which helps it adapt to environment and improves its overall coordination. Second, it changes 30,000 teeth in its lifetime, which inspires us to keep learning and stay competitive. Third, it doesn’t have a swim bladder, so it would sink if it doesn’t swim. A strong man needs to work harder. This is GHS’ corporate culture. We hope to work with partners who also have the shark spirit and become a world well-known media retailer. Finally, I hope, with our common efforts, a media retailer reaching 100 billion RMB in sales revenue can stand out in China’s TV industry, and becomes a new power rivaling Alibaba and JD.com and supporting the development of national retail industry. We also hope the government can provide this industry with more practice opportunities, and GHS is willing to be the pilot unit to play a valuable role in society and shoulder more social responsibilities.
On December 2016, domestic full-media retail platform GHS has passed the audit of CCCI, a world-famous certification authority, and obtained ISO/IEC 27001:2013 Information Security Management System Certificate, becoming one of the few media retail enterprises passing ISO27001 international certification in China. This indicates that GHS has owned a complete, sound information security management system. GHS passed ISO/IEC 27001:2013 Information Security Management System Certification It is reported that CCCI is one of the first certification authorities approved by CNASC, and the first to be approved by UKAS in Southeast Asia. The certification scope of GHS ISO27001 Information Security Management System includes related information security management system construction and information security technology application specifications supporting its TV shopping and e-commerce business. After nearly nine months of information security assets combing and system construction, GHS eventually built a sound, effective and feasible information security management system. Meanwhile, in terms of information technology application, GHS has taken technical measures involving database, network, personnel control, system, code, etc. to protect the company’s important information. GHS is a leading full-media retail platform in China. Through nationwide TV shopping channels, and excellent on-line and mobile shopping platforms, it strictly selects high-quality home supplies throughout the world for hundreds of millions of families in China, and creates ideal life experience. After passing the rigorous ISO27001 Information Security Management System Certification, GHS will more strictly control consumer-related ordering and transaction processes to create a more secure shopping environment for consumers. “Building a complete information security management system is an important part of GHS’ development strategy. Every year GHS reviews and supervises the operation of the information security system to guarantee its effective operation and continuous improvement,” said Mr. Zhou, project leader of GHS ISO27001 Information Security Management System Certification. In fact, for GHS, the establishment and certification of ISO27001 Information Security Management System is only the beginning of its information security management, and the key is its long-term, effective operation. It is known that ISO27001 is one of the most important international standards for information security management. It provides comprehensive standards for enterprises to establish, implement, maintain and continuously improve the information security management system, and requires enterprises to build a high-standard information security system to ensure the information security of enterprises and users. At present, ISO27001 Information Security Management System Standard has been recognized by many countries, and is the most representative information security management system standard.
On June 16, 2016, GHS held the launching ceremony for the “compensation pre-payment” system in Beijing. Director Chen Fengxiang of Beijing Consumer Association and leaders of Shijingshan Industrial and Commercial Bureau and Shijingshan Consumer Association were invited to participate in the ceremony. This marks the further improvement in GHS’ after-sale service quality and more guarantee for consumers. GHS officially launched the “compensation pre-payment” system with RMB 1 million of compensation pre-payment guarantee fund It is reported that, to fully implement the “compensation pre-payment” system, GHS has set up RMB 1 million of compensation pre-payment guarantee fund. When consumers are ordering commodities in GHS, if their legitimate rights and interests are violated and are not timely and reasonably treated, they can apply to GHS for compensation pre-payment. “Implementing the ‘compensation pre-payment’ system benefits both the nation and its people. We have been aiming to create a secure shopping environment for consumers, and we hope that more enterprises like GHS will join in the system,” said Director Chen Fengxiang of Beijing Consumer Association at the launching ceremony. “I believe that GHS can maximize the positive role of TV shopping platform and drive the further promotion of the ‘compensation pre-payment’ system in the entire TV shopping industry.” As a leading full-media retail platform in China, GHS provides global high-quality home supplies and services to consumers through its TV shopping channel covering the whole country and excellent on-line and mobile shopping platforms. This May, GHS took the lead in carrying out the service of free changing or refunding within 30 days throughout the country, which has greatly enhanced the service threshold of the TV shopping industry. According to reports, GHS’ compensation pre-payment process has been published on its official website, and GHS has also made a commitment to complete the handling of any consumer complaint within three working days after the consumer fill out the “Consumer Complaint Settlement and Handling Sheet”. “To create an ideal life experience for customers is the goal of GHS. The implementation of the ‘compensation pre-payment’ system helps resolve consumer disputes as soon as possible and create a better consumption environment for consumers,” said the head of after-sales at GHS. According to some insiders, the TV shopping industry has been troubled by the crisis of trust, and the implementation of the “compensation pre-payment” system can supervise and guide industry self-discipline, promote the rapid settlement of consumer disputes, and help rebuild the image of the TV shopping industry.
On June 7, 2016, domestic full-media retail enterprise GHS held “Moving - 2016 GHS Video E-commerce Platform News Conference” at Poly Theatre in Beijing. Leaders of CRI, China Home Shopping Alliance, Gehua, Taiwan Fubon, Beijing Media Network and other industry associations, partners, suppliers, carriers, media and consumers were invited to participate in the conference. More than 1,000 people witnessed the launching of first domestic mobile video APP by GHS. This means that GHS has officially entered the mobile video e-commerce field. GHS held the Video E-commerce Platform News Conference at Poly Theatre in Beijing Interpreting video experience economy? GHS creates the first mobile video shopping APP “Mobile video shopping is by no means simply adding video advertisements to shopping. Merely moving TV programs to the mobile phone side will undoubtedly lead to a failed product,” said Amy Yu, CEO of Beijing Read TV Technology Co., Ltd., the e-commerce platform of GHS, at the conference. “The most important thing of mobile video shopping is matching with the Internet. It should be a kind of videoized and scenarized video experience economy that can be shared.” Over 1,000 suppliers and partners participated in the conference at Poly Theatre At a time when live shows, online celebrities, etc. are popular in the capital market, how can the segment of video shopping convert mobile phone traffic to cash? And can video shopping become the innovation direction of business model? These problems have been the key to the exploration by e-commerce giants and video playing platforms. As a leading TV shopping company in China, GHS has launched the first domestic mobile video shopping APP in a real sense, seemingly providing a referable solution for these problems. “Consumers are emotional and rational at the same time. They know what they want, so what we need to do is not persuading them to buy a commodity, but truly and exactly displaying the commodity, and helping them find the commodity most suitable for them,” said Amy Yu at the conference. “This is precisely the biggest feature of GHS APP – showing the true property of a commodity in a simple, true and simple manner, so that consumers can have the most intuitive impression on the shape, size and function of the commodity.” CEO Amy Yu recruited players to join the platform at the conference Interestingly, all the core information of a commodity is concentrated in a video of only over ten or even several seconds. To enhance consumers’ watching experience, all the videos of GHS APP are of vertical version, so that consumers can comfortably watch the videos without rotating the mobile phones. What GHS APP pursues is exactly this mode, i.e. taking consumer experience as the core, and providing consumers with a direct feeling of the commodities, as well as comfortable video-watching experience. In this era dominated by content, GHS gathers a group of players who are extremely enthusiastic about a certain field. They produce interesting and useful content, share the wisdom of life, and help consumers filter and interpret the information flood and make decisions. It is known that GHS APP has gathered more than ten professional players from various fields, and more interested players were directly invited at the conference. At the conference, the audience raised their mobile phones to participate in the on-site interactive buying activity A conference announcing entering the mobile video e-commerce field? The essence is actually the voicing of the TV shopping industry For many people in the industry, GHS’ launch of mobile video shopping APP seems to have revealed its ambition to enter the mobile video e-commerce field, but that’s not the truth; instead, it aims to return to the original intention of the TV shopping industry and to consumers, and do a good job in a down-to-earth manner. “In essence, TV shopping is a media retail industry and service industry, and the core of service is to make consumers satisfied. Therefore, our task is to provide consumers with high-quality services in a steadfast manner right from the initial commodity selection. We believe that good services will form a strong word of mouth,” said GHS Chairman Jason Kong. GHS Chairman Jason Kong shared video shopping industry trends at the conference In China, TV shopping is a very special industry. The regulation disorder and brutal development of early TV shopping in satellite TV stations greatly harmed the TV shopping industry, and the most serious consequence was trust crisis. It is precisely because of this that many people deeply doubt the TV shopping industry, and are pessimistic about its development prospect. However, GHS Chairman doesn’t think so. He is full of confidence in the industry, and believes that the industry has a strong vitality. “At the conference, GHS exactly passed such a message: as long as TV shopping does a good job in terms of commodity and service in a down-to-earth manner, consumers will trust it,” said a participating supplier. In view of this, it is better to say this was the voicing of the TV shopping industry than to say this was a conference announcing the entry to the mobile video e-commerce field. GHS Chairman Jason Kong said at the conference that, in an era when selection is expensive, consumers are no longer keen to select, but hope to only make limited selections, or even make no selection. At this time, the optimized selection mechanism of TV shopping with buyer system as the core can provide the right services for consumers. The essence of TV shopping is selection, and GHS does fewer but better things, so GHS APP introduces the concept of buyer and recommends high-quality commodities. Consumers only need to get to know the commodities via video, and make decisions by selecting the best. In terms of after-sales service experience, GHS has also taken a brave action, i.e. free changing or refunding within 30 days throughout the country, which has enhanced the service threshold of the entire TV shopping industry. The problem faced by China’s TV shopping industry is also faced by China’s traditional media and traditional transmission mode. The channel value and social value of China’s TV shopping industry and even China’s media are seriously underestimated. But in fact, the media retail industry dominated by TV shopping can not only provide rapid transmission and sales channels for excellent products to meet consumer demands, but also impact consumers’ decision-making and generate consumer demands. Unfortunately, these values of TV shopping are ignored. However, in countries such as the United States and Korea with developed TV shopping, the channel value of media and TV shopping has been greatly presented. GHS Chairman Jason Kong believes that China’s TV shopping industry has the market base for generating leading enterprises with a scale of hundreds of billions of RMB, and the value will be greatly explored. GHS hopes to achieve the dream with people embracing the shark spirit In contrary to the “land zoo” scenery of domestic e-commerce industry, GHS has selected shark as its brand totem. “Many people ask me why we select shark. For Chinese people, shark is unfamiliar and terrifying, but as the strongest creature on top of the food chain in the sea, it has three notable features worth learning. Firstly, it has cartilage all over its body, so it has strong environmental adaptability and overall coordination capability; secondly, it changes 30,000 teeth in its lifetime, thus guaranteeing strong core competitiveness; thirdly, without a swim bladder, it has to keep swimming during its whole life to avoid sinking. GHS hope to learn and own all these spirits,” said Jason Kong. “We hope to achieve the dream of becoming a global media retail group with people embracing the shark spirit.”
On December 2015, GHS announced that it had formally passed the Quality Management System (ISO9001:2008) Certification issued by international certification authority British Standards Institution (BSI). This means that GHS’ continuous provision of efficient, professional, standardized and clear shopping experience and services for consumers has obtained international authorized certification. It is known that ISO Management System Standard is derived from the drafting and preparation by the century-old BSI, and is known as the “source of standards” in the industry; so far, more than 42% of Fortune 500 use BSI services. The certificates approved and issued by it have highly authoritative reputation and global mutual recognition efficacy. As a leading full-media retail platform in China, GHS operates TV shopping channels covering the whole country with the highest market value, and excellent online and mobile Internet shopping platforms. In fact, by virtue of its national-leading market value, continuously expanding sales scale, No.1 brand image and service advantages in the overall industrial chain layout, GHS is considered to have been among the first echelon in the industry. “Whether it is commodity selection or logistics and after-sales, we hope to create a secure, safe and convenient shopping experience for consumers,” said head of GHS ISO certification. Passing BSI’s strict ISO9001 certification means more guarantee for consumers to order commodities via television, website, APP, etc.
On December 2, 2015. Tejas Jewelry and GHS held the Kung Fu Panda Derivative Product Launch Event in Beijing. Attendants included Zhu Chenghua, vice president of Oriental Dreamworks, Yang Limei, chairman of Tejas Jewelry, Yin Wenyue, general manager of Tejas Jewelry, Yang Wei, vice general manager of Tejas Jewelry, Jason Kong, chairman of GHS, and Sammi Chen, general manager of GHS. Derivative products specially made by Tejas Jewelry were officially released in the event and will be sold on December 13 to domestic consumers by GHS as the first platform covering a full range of draw-bar suitcases, containing boxes, backpacks, etc.. This event aims to warm up the movie Kung Fu Panda 3 which is going to be released on the next January 29. The launch event starting with a show performed by cute “Kung Fu kids” A new Chinese power promoting the development of cultural and creative industries with respect to movies It is reported that Kung Fu Panda 3 is filmed and invested by China Film Co., Ltd., Oriental Works and DreamWorks SKG. It’s a highly anticipated movie made by China and America for the first time. Judging from released movie clips, the movie has been integrated with more Chinese stories in contents and Chinese products in film-making. China Film Co., Ltd., Oriental Works and DreamWorks SKG talking freely about the development of movie derivative market “Kung Fu Panda 3’s Chinese version is produced by Oriental Works’ local team. The movie contains many Chinese features from scenes, characters’ movements of lips and facial expressions to lines,” said Zhu Chenghua, “We hope to develop movie derivative product business together with local partners such as Tejas Jewelry and GHS and to provide rich and high-quality products for consumers by focusing on the value of the derivative product itself.” Po’s appearance attracting people’s eyes The released movie derivative products are produced by China’s emerging powers. Tejas Jewelry, the producer and operator, is an emerging brand in China and GHS, the distributor, is China’s leading omnimedia retailer that owns nationwide TV shopping channels with the highest market value and well-functioned mobile shopping platform. This time, Oriental Works empowers Tejas Jewelry to produce and operate Kung Fu Panda’s derivative products and together with Tejas Jewelry chooses GHS to be the first platform to release these products, which demonstrates Tejas Jewelry’s originality and GHS’ strong sales capability. GHS first releases Kung Fu Panda’s derivative products via TV shopping channel across China Now, China is the 2nd largest movie market, but its movie derivative market is still in the early stage of development. Jason Kong thinks, in cultural and creative industries with respect to movies, box office should be only a part, and derivative product development and authorized IP operation are a key part for the industry’s sustainable industrial development. But currently, the industry’s development and operation in derivative products still lags behind Hollywood. Po showing up in the launch event “GHS’ TV shopping platform is a channel industry in cultural and creative industries, which is naturally connected with movie derivative products. The channel can both promote movies and help movie derivative products enter domestic market,” said Jason Kong in an interview. It is reported the GHS platform will be the first to release Kung Fu Panda derivative products including draw-bar suitcases, containing boxes and backpacks. When asked why these products are developed, Yang Limei, chairman of Tejas Jewelry, said, “Kung Fu Panda series are popular around the world and many characters in this animated movie like the ‘Dragon Warrior’ Po are welcomed by global audience. The uniqueness of the movie makes these derivatives usable and commemorative.” Tejas Jewelry even cooperates with designers in Oriental Works and GHS to develop the derivatives.
On October 15-16, 2015, “HIT FM Global Music Classroom” public welfare activity hosted by China Radio International and jointly initiated by HIT FM and GHS was successively launched in Peizhi Primary School of Tianjin and Tangsi Primary School of Shanghai. To expand the influence of “HIT FM Global Music Classroom”, GHS particularly invited suppliers such as Donlim, HYUNDAI, Healthmic, ALES, Uslanbfay and PALLASKR to participate in the activity. Love sounds in “HIT FM Global Music Classroom” On the morning of October 15th, “HIT FM Global Music Classroom” public welfare activity arrived at Peizhi Primary School of Tianjin. After the children’s wonderful performances, GHS, HIT FM and brand suppliers gave basic instruments such as cucurbit flutes and harmonica, as well as teaching equipment such as tablet PCs, printing and duplicating machines and mobile multimedia equipment to the school as presents. Meanwhile, taking into account the special conditions of the school, “HIT FM Global Music Classroom” also donated rehabilitation training equipment including hip joint trainers and relaxation massagers. “HIT FM Global Music Classroom” donated charity supplies to Peizhi Primary School of Tianjin “Every enterprise has its own way of caring for society. GHS hopes to help more children grow happily and healthily with the simplest and purest power - music, so every year we open HIT FM Global Music Classroom in some schools needing help. For GHS, this is a long-term public welfare undertaking,” said Samuel Pang, Vice general Manager(TV shopping) of GHS during her speech in Tianjin stop. Pupils of Tangsi Primary School of Shanghai gave wonderful performances In the afternoon of October 16th, “HIT FM Global Music Classroom” public welfare activity came to Shanghai. Music instruments and teaching equipment including desktop computers, melodicas, cymbals, trumpets and cucurbit flutes were jointly donated by GHS, HIT FM and brand suppliers to Tangsi Primary School, a local civilian-run primary school. At the end of the donation ceremony, the famous HIT FM anchor Max and school’s vocal music teachers gave interesting vocal music and melodic lessons to the pupils, who spent a happy time in music and laughter. GHS carries out public welfare activities with brand suppliers to voice love louder It is reported that “HIT FM Global Music Classroom” public welfare activity was initiated in 2013, aiming to pass happiness and warmth to primary and secondary school students and spread the public welfare concept of “happy public welfare, spiritual public welfare” in the society by donating music instruments and teaching equipment to primary and secondary schools with relatively poor hardware and inadequate teachers and providing “music public welfare classes”. So far, “HIT FM Global Music Classroom” has been set up in primary schools in Beijing and Shandong successively. Famous HIT FM anchor Max gave a lesson to let the children feel the freedom and happiness of music This year, GHS particularly invited Donlim, HYUNDAI, Healthmic, ALES, Uslanbfay, PALLASKR and other brand suppliers to jointly participate in the activity, hoping to expand the influence of “HIT FM Global Music Classroom” public welfare activity. “GHS is a new full-media retail platform which not only has a TV shopping channel covering the whole country, but also runs excellent online mall and mobile shopping APP. We want to give play to the value of our platform, gather all strength on our platform, and really voice love louder. This is why we invited brand suppliers to participate in the activity this time,” said Alexander Yuan, General Manager Assistant of GHS during Shanghai stop. As a leading full-media retail platform in China, GHS not only provides global quality home supplies and services to consumers, but also particularly values the implementation of social responsibility. It is known that GHS has helped college students with design dreams before. In the future, GHS will also work with HIT FM to bring “HIT FM Global Music Classroom” to more schools in more regions, and spread love and joy in the society through music.
On October 14, 2015, the “CYTS· Global Traveler—Hawaii ALOHA Cultural Journey” was officially launched in Beijing. Guests including George Szigeti, president and chief executive officer of the Hawaii Tourism Authority, Han Jie, vice general manager of CYTS’ Vacation and Tourism Branch, and Sammi Chen, general manager of GHS attended the launching ceremony. The “GHS· Global Traveler—Hawaii ALOHA Cultural Journey” ceremony launched Hula dance in the “GHS· Global Traveler—Hawaii ALOHA Cultural Journey” launching ceremony It is reported that in the ceremony the three parties reached consensus on the first itinerary of the “Hawaii Cultural Journey”. The new itinerary will open in this November to domestic tourists. Besides the sales of plane tickets and hotels, it also includes an exchange part of Chinese and Hawaii dance when people can appreciate hula dance, Hawaii’s local dance, and China’s square dancing at the same time. This is the first time that the Hawaii Tourism Authority organizes a tourist activity targeting a specific region. “Music and dance are perfect ways for cultural exchange. I really expect we can enhance the friendship of China’s and Hawaii’s residents through dancing. In addition, I sincerely welcome Chinese tourists to experience our local culture and lifestyle,” said George Szigeti in his speech in the ceremony. He also invited China’s square dancing teams to participate the 100th Anniversary King Kamehameha Floral Day Parade to be held in June, 2016. Han Jie, vice general manager of CYTS’ Vacation and Tourism Branch, also expressed in his speech that, “As a ‘king of all islands’, Hawaii is favored by Chinese consumers and this time we even set this dedicated cultural journey targeting them, so we believe more consumers will experience Hawaii’s unique charm.” George Szigeti, president and chief executive officer of the Hawaii Tourism Authority, Han Jie, vice general manager of CYTS’ Vacation and Tourism Branch, and Sammi Chen, general manager of GHS attending the “Hawaii ALOHA Cultural Journey” As a nationwide leading omnimedia retail platform, GHS not only has the fastest-growing TV shopping channel covering entire country, but also operates well-functioned online and mobile shopping platforms. It is recognized as a platform that can achieve high sales. In this launching ceremony, GHS, together with CYTS, also brought discounts to consumers: 2000 yuan off for the first tourism products of “Hawaii Cultural Journey”! This zero-profit sales model is hardly seen in tourism and even in TV shopping industry. “The dedicated ‘Hawaii Cultural Journey’ initiated by Hawaii Tourism Authority, CYTS and GHS is an innovation for tourism product content following our innovation for tourism product program. And this time, we offer a great discount. We hope we can make breakthroughs in tourism product sales through these three kinds of efforts,” said Sammi Chen. Guests and working staff celebrating the successful launching of the “Hawaii ALOHA Cultural Journey” It is also reported that early in this April, GHS and CYTS established strategic cooperation relationship and released a TV shopping program called “CYTS· Global Traveler”, taking the lead in realizing the concept of “T2O” in tourism. The program sells tourism products via TV channels by showing details including schedules, scenic spots, hotels and foods, thus winning favor from consumers. Now, both parties have opened many tour routes in Hawaii, Maldives and Heilongjiang Province. The newly-launched “Hawaii Cultural Journey” will further tap potentials in tourism market and create a new development model for TV shopping industry according to insiders.
On September 18, 2015, the 12th China ASEAN Exposition was opened in Nanning, Guangxi. CAEXPO TV business partner GHS channel once again participated in the expo following its first appearance in 2014, and it officially launched a brand promotion on the morning of September 20. Nearly 100 exhibitors from China and ASEAN involving food, home furnishing, kitchen, beauty and makeup, etc. took part in the brand promotion, hoping to further open the Chinese market. GHS brand promotion was officially launched in the main venue of CAEXPO GHS full-media retail platform wins favor from ASEAN exhibitors It is reported that GHS not only owns a standard TV shopping channel covering the whole country, but also runs online mall, mobile shopping APP and other new media, and it selects high-quality commodities throughout the world for consumers. At present, ASEAN commodities being sold by GHS include Thailand’s rice, Singapore’s Bintan Island tourism products, Laos’ rosewood chairs and Vietnam’s coffee, which are very popular among consumers. “GHS and CAEXPO have maintained a good relation. This time, as CAEXPO’s TV business partner, we also hope to use our full-media retail platform to introduce more ASEAN brands to domestic consumers, and play a bridge role,” said relevant head of GHS. An interview with Deng Jiangtao, Director of GHS Marketing Department in Beijing It is known that in China’s huge consumer market, TV shopping channel is becoming the choice of many overseas brands to enter the Chinese market due to its strong market potential. “These days we have also watched GHS channel’s programs in Guangxi. They are very attractive and the commodities are fully displayed there. We are a foreign brand and not very famous in China, so we yearn for a platform like GHS which can both promote and sell products to help us enter the Chinese market,” said an exhibitor from Malaysia. GHS brand promotion attracts nearly 100 ASEAN exhibitors To ensure that overseas enterprises successfully export commodities to the Chinese market, GHS specifically developed a one-stop investment-inviting solution for ASEAN exhibitors. “We have a professional culture media company which can help these overseas manufacturers to complete the localization strategy of brand packaging, and our trade company can also help them to expand sales channels,” said the head of investment-inviting & cooperation at GHS. Prior to this, Xu Ningning, Executive President of China-ASEAN Business Council affirmed in an interview the role of full-media shopping enterprises like GHS in CAEXPO trade economy. In fact, GHS’ focus strategy of “global home supplies sale channel” determines the openness of its commodity supply chain. As early as this May, GHS held an overseas investment-inviting conference in Seoul, Korea, and set up in Korea a cross-border trade platform - GHS Office in Korea, which is responsible for the development and introduction of Korean local commodities. GHS stand attracted many visitors According to introduction, the CAEXPO this time was themed with “co-building the maritime silk road of the 21st century, and co-creating the beautiful blueprint for maritime cooperation”. As the TV business partner of the CAEXPO, this was the second time that GHS participated in the expo followed by last year.
On the morning of July 13, 2015, the “X Training Camp” short semester opening ceremony and summer practice teaching activity co-held by GHS and the Advertising School of CUC was officially launched in GHS’ training room in Armco Times Square. About 60 students from CUC participated in this activity. It is reported that this half-month-long “X Training Camp” teaching activity took “video shopping” as the core, and was supplemented by teaching, guidance, observation, proposal and other teaching methods, aiming to combine academic resources of the university and practice resources of the enterprise and provide a high-quality platform for students to enhance their practical ability of marketing and communications. “On the background of today’s mobile Internet, TV shopping has not only been a shopping pattern on TV, but also gradually become a cross-media, multi-terminal, high-integration full-media retail layout with TV media platform as the center. As one of the representatives of domestic TV shopping industry, GHS has dual attributes of media and retail. We have both the gene of video shopping and rich experience in B2C operation,” said the head of GHS “X Training Camp” teaching activity. Prior to this, Alimama also worked with the Advertising School of CUC on a short semester program themed with “big data”. The main reason why the university cooperated with GHS this year was that it valued GHS’ experience in converting media traffic to cash, which would be ofgreat guiding significance for media students’ learning practice. “X Training Camp” short semester opening ceremony was officially launched on July 13, 2015 CUC students participating in “X Training Camp” teaching activity visited GHS’ program studio Tang Sijing gave a lesson titled “Video + E-commerce = ?” Gu Bai gave a lesson titled “Video Shopping: Selection of Commodities and Extraction of Selling Points” During the “X Training Camp” teaching activity, GHS set up five excellent lessons on video shopping from the perspectives of commodity development, creative planning, implementation, and comprehensive integration of marketing and communication, and delivered all-around professional interpretation of video shopping. In the afternoon of July 13, Tang Sijing and Gu Bai brought excellent lessons to the students. It is also learned that, in addition to its business elites, GHS also invited Yu Lei, Chinese consultant and judge of International Effie Awards, and Zhang Ran, co-founder and marketing director of Rage Comic to serve as instructors of “X Training Camp” and give lessons to the students. Meanwhile, to make the students fully integrate theoretical knowledge with practical resources, GHS particularly set up practical activities during “X Training Camp” teaching activity, and organized the students to complete an overall planning covering commodity selection, creativity, script, implementation of detailed plans, and marketing and promotion plans. “Students participating in the practice activities can select commodities in which they are interested from the commodities we provide as their target and make an overall planning thereof. Of course, we will also provide them with as much resources as possible, including video shooting learning opportunities and tutoring by instructors,” said the head of GHS “X Training Camp” teaching activity. In fact, as a young and responsible enterprise, GHS has been paying much attention to the education field, such as initiating the “HIT FM Global Music Classroom” public welfare activity to help young students realize their dreams. At the beginning of this year, GHS became a strategic partner of the School of Journalism and Communication, Peking University, and the two sides intend to co-build a student extracurricular practice base to achieve resource complementation and double win.
Hello, Shanghai! At 3 am on July 2, 2017, GHS channel under China Radio International will officially land on channel 38 and meet with the friends in Shanghai. Do you know that the purple miracle will land on Shanghai channel 38? GHS is a shopping channel rapidly rising in recent years, and it is called a purple miracle in the industry because it uses purple as its brand color. Before long, the ranking of GHS in Gehua Cable Channels in Beijing was adjusted to channel 19, just after CCTV and before BTV, drawing attention from the market. This time, GHS lands on channel 38 in Shanghai, ahead of many other channels. This also means that GHS has covered 22 provincial administrative regions, including not only municipalities directly under the central government, i.e. Beijing, Shanghai and Tianjin, but also economically developed provinces such as Zhejiang, Jiangsu, Inner Mongolia, Guangdong and Fujian, and more than 400 million people can directly watch its programs. This shows that GHS covers extremely great market value. Insiders believe that GHS has the brand endorsement of China International Radio, and its own brand image is very international, so it is very much in line with the urban temperament of Shanghai, the international metropolis. “The Shanghai market will surely change due to the arrival of GHS.” According to GHS, benign competition is a good thing for both consumers and the industry. “We hope to make this market cake bigger with everyone.” GHS is a global home supplies sale channel for Shanghaiese Three consumption patterns in Shanghai, including department store retail, TV shopping and online shopping, have all been growing. Data show that Shanghai is a genuine top first-tier city in China, with total retail sales of social consumer goods amounting to RMB 871.865 billion, per capita GDP exceeding USD 10,000, and per capita disposable income of urban households reaching RMB 47,710. “Shanghai’s TV shopping market has been in a special position, with less national home shopping channels settled in. This time, GHS covers Shanghai as the fastest growing domestic TV shopping channel, which I think is a good thing for the market, because consumers can have more choices,” said Li Li, a retail market observer. In fact, GHS is positioned as a “global home supplies sale channel”, which determines its international characteristics. According to media reports, GHS held an overseas investment-inviting conference in Seoul, Korea this May, aiming to introduce more high-quality Korean local commodities into the Chinese market. In particular, with GHS’ 24-hour customer service system and convenient logistics and distribution, Shanghai consumers can enjoy global shopping on channel 38 just in their homes from July 2. Meanwhile, to celebrate its landing in Shanghai, GHS has prepared generous gifts. “Consumers in Shanghai can enjoy a discount of RMB 38 for any order in July, and consumers throughout the country can also enjoy 3.8 times of credits for any order (one credit for RMB 1), which is very beneficial. There are more surprises, just stick with Shanghai channel 38 in July,” said the head of marketing at GHS.
At 10:00 am (local time of Seoul, Korea), May 28, 2015.GHS held “Global Tour Investment-inviting Conference” in Seoul, Korea. At the conference, Korean Federation of SMEs, Korean Snogen Group, KY Joint-stock Company Federation, Korean Cosmetics Federation and other Korean associations, institutions and companies went on the stage as special guests. Over 100 Korean local enterprises involving food, home furnishing, kitchen, beauty and makeup, etc. attended the conference to discuss cooperation, hoping to enter the Chinese market. GHS and Korean representatives co-beat the drum to announce the official launch of “Global Tour Seoul Stop” Korean enterprises are optimistic about China’s highly attractive consumer market GHS Chairman Jason Kong made a speech for “Global Tour Investment-inviting Conference” “Global Tour Investment-inviting Conference” was GHS’ first overseas investment-inviting conference, which aimed to introduce more high-quality Korean local goods into the Chinese market. As for the reason of choosing Korea as the first stop of “Global Tour”, GHS Chairman Jason Kong said that the large scale and upgrade of China’s consumer market had increased Chinese consumers’ demand for high-quality goods; “besides, Chinese consumers like Korean culture and goods, and the popularity of Korean dramas and variety shows have also stimulated the Chinese consumer market. Most importantly, Korean goods have a strong competitive edge in both quality and price.” It is known that GHS has a good cooperation relationship with over ten Korean brands such as Hurom and Lock Lock, and the Korean goods it sells involve household electric appliances, kitchen supplies, and beauty and skin care, which are very popular among Chinese consumers. In China’s huge consumer market, TV shopping is becoming the choice of many overseas brands to enter the Chinese market due to its high market potential. Korean Federation of SMEs supported by the Korean government has long been committed to the support of local small- and medium-sized enterprises and the expansion of overseas market. This time, it held the investment-inviting conference with GHS because valued GHS’ influence in China’s TV shopping industry. “GHS is a very famous TV shopping enterprise in China. It has the best market and the most professional operating team in China, so it is a very good choice for Korean enterprises hoping to enter the Chinese market. We look forward to cooperating in more forms with GHS to promote economic exchanges and cooperation between China and Korea,” said Zhu Dazhe, chairman of Korean Federation of SMEs. “One-stop service” helps Korean enterprises enter the Chinese market GHS General Manager Sammi Chen made a speech titled “Opening the Chinese Market” To ensure that Korean enterprises successfully export goods to the Chinese market, GHS clearly put forward for the first time the investment-inviting solution of “one-stop service” at the investment-inviting conference, and set up in Korea a cross-border trade platform – GHS Office in Korea, which is responsible for the development and introduction of Korean local goods. Over 100 Korean local enterprises negotiated on cooperation with GHS “In view of different characteristics of enterprises, GHS has developed various cooperation modes, including direct signing mode, agency mode, cross-border mode, etc. Enterprises can choose appropriate modes according to their own conditions. Meanwhile, GHS’ subsidiaries Xingrun Media Company and Zhiqun Trading Company can also help Korean enterprises with commodity planning, program packaging, expansion of sales channels in the Chinese market, etc.,” said GHS General Manager Sammi Chen in her speech. “It can be said that choosing GHS means choosing the most convenient and effective way of entering the Chinese market.” It is known that at the investment-inviting conference, over half of the high-quality Korean local enterprises reached preliminary strategic cooperation intentions with GHS. GHS’ “Global Tour Investment-inviting Conference” was successfully held in Korea In fact, GHS is positioned as “Global Home Supplies Sale Mall”, which determines its international characteristic. The holding of “Global Tour Investment-inviting Conference” in Korea is GHS’ commodity category internationalization initiative. In the future, GHS will set up overseas offices in Taiwan, North America, Europe, Australia, etc., introducing more overseas goods into the Chinese market.