March 1, 2017, Beijing-Thailand's largest TV shopping operator TVD and domestic all-media retail enterprise GHS signed a memorandum of understanding (MoU) in Beijing, formally establishing a strategic partnership. In the future, the two sides will carry out long-term in-depth cooperation in the integration of commodity resources, market development and personnel exchanges, etc. based on the MoU.
GHS and TVD sign an MoU in Beijing, establishing a strategic partnership.
It's learned that TVD is Thailand's largest TV shopping company, founded in 1999, and successfully listed in 2012. TVD provides a diverse shopping experience for Thai consumers through service channels including TV, e-commerce, telephone marketing, social media, merchandise catalogs and stores, and generated sales of more than 3.4 billion baht in 2016. GHS, China’s leading all-media retail platform, has positioned itself as "a provider of global home products at a favorable price" and has quickly grown into a benchmarking enterprise of China’s TV shopping industry in less than 4 years through differentiated products, programs and brand strategies.
Before signing the MoU, the two sides held a talk on the implementation of the MoU and other related matters. GHS’ president Kong Jiong welcomed the TVD delegation led by its CEO Songpol Shanmatkit and said, "With the Belt and Road Initiative, economic activities between China and Thailand have become increasingly active. Hopefully, after signing the MoU, GHS and TVD can carry out solid cooperation in the circulation of commodities, etc. and deepen friendship and promote partnership through cooperation."
TVD’s CEO Songpol Shanmatkit said, "With increasing bilateral trade between China and Thailand, the two countries have a bright prospect for cooperation. For TVD and GHS, the signing of the MoU means more active and in-depth cooperation and better results in the future."
It's learned that the Southeast Asian e-commerce market has great potential for development, especially with the entry of many overseas e-commerce giants in recent years. The Southeast Asian e-commerce market will usher in the golden age and is expected to become the third largest e-commerce market only after China and India in the next 4-5 years. Among the Southeast Asian countries, Thailand, located in the core area of the ASEAN region, is a natural bridge between ASEAN and China as well as one of the most mature economies with a market environment for incubation of a mature e-commerce industry. Establishing a strategic partnership with Thailand's largest TV shopping operator TVD is an important step of GHS's internationalization strategy. GHS will expand business to cover Southeast Asia through Thailand's unique geographical advantages in the region.
It's also revealed that GHS and TVD will soon conduct commodity trade and launch the first batch of products.
A member of China Radio International and a leading all-media retail platform in China. Global Home Shopping (GHS) provides high-quality home products from around the world and an ideal life experience for numerous Chinese families through nationwide TV shopping channels and excellent online and mobile shopping platforms.
TV Direct Public Company Limited (TVD) is Thailand's largest TV shopping enterprise that provides a diverse shopping experience for consumers through service channels including TV, e-commerce, telephone marketing, social media, merchandise catalogs and stores.